
COWAY, South Korea's No.1 water purifier and air purifier brand, kicked off 2025 with the launch of its latest water purifier, DAZZIE under the slogan, Minimum Size, Maximum Style at the "COWAY Celebrates Subscription Leadership" event at Siam Paragon. The company unveiled its newest brand ambassadors — superstar Araya A. Hargate (Chompoo) and her daughter Abigail — whose vibrant appeal resonates with audiences nationwide across all age groups. The company also revealed its business success from the previous year and announced its 2025 business targets, aiming for up to 20% customer growth from last year, addressing the diverse health needs of modern consumers. This strategic move positions COWAY as Thailand's leading Lifestyle Wellness Subscription Brand, maintaining market leadership through innovative water and air solutions, dedicated customer care, and accessible nationwide service at affordable prices.
The Thai water purifier market, valued at USD 310.92 million in 2024, is projected to reach USD 552.02 million by 2029, with a compound annual growth rate (CAGR) of 10.04%. This growth potential is driven by increasing concerns over water quality and safety from contaminants and pollution, prompting consumers to seek high-performance water purifiers for home installation. The rapid urbanisation and changing lifestyles have also contributed to growing household demand for water purifiers.
According to TechSciResearch, technological advancements in water filtration systems, such as Reverse Osmosis innovation, UV filtration, and multi-stage filtration, meet the health needs of consumers seeking pure drinking water for better health care. This trend is a key driver of continuous growth in the water purifier market.

Mr. Kiryong Choi, Managing Director, Coway (Thailand) Company Limited, stated, "Coway is committed to advancing health innovations through research led by the world's largest team of experts and scientists, enhancing consumer well-being and creating a cleaner, more livable world. Our continuous market research and consumer behaviour analysis drives our product development, as exemplified by the new DAZZIE water purifier with its comprehensive features and maximum value. This commitment to innovation reflects our vision as a Best Life Solution Company. Our strong performance, with average annual growth exceeding 15% over the past three years, has set the stage for our ambitious target of over 20% growth this year. To support this expansion, we're extending our service network to more than 350 booths across 70 provinces in Thailand, ensuring easy access to Coway products and services. Our goal is to establish Coway as a Top of Mind Brand in Thailand, reinforcing our position as a leading force in the water purifier market.”
Additionally, Coway unveiled its upcoming health and wellness line BEREX, set to launch in the near future with premium massage chairs and therapeutic mattresses, introducing Thai consumers to innovative wellness solutions.

COWAY DAZZIE, the compact water purifier offering comprehensive features with its "Minimum Size, Maximum Style" concept, seamlessly combines elegant simplicity with full functionality in a space-efficient design that fits perfectly in any home setting. Available in four stunning colours - Peach Pink, Ciel Blue, Pebble Gray, and Porcelain White - it features smart innovations for modern living, including a 4-level temperature and water volume control system. This versatile temperature control is perfect for various needs: infant formula preparation (45°C), tea brewing (70°C), coffee making (85°C), and preparing instant foods or soft-boiled eggs (98°C). The purifier ensures consistent water flow through Coway NanotrapTM technology, while maintaining superior hygiene with an automatic UV sterilisation system at the water tap. This system activates for 25 minutes after 6 hours of inactivity, effectively eliminating up to 99.9% of harmful bacteria. For added convenience and safety, it features an energy-saving Sleep Mode and a Child Safety Lock system to prevent accidental scalding, along with numerous other innovative functions.
Beyond innovation, Coway is committed to building a sustainable future through energy efficiency. The company views energy conservation not as an optional feature, but as a fundamental operating principle. By pioneering energy-efficient technologies that benefit both consumers and the environment, Coway reinforces its position as a leading brand dedicated to comprehensive sustainability.
For more information about Coway's latest activities, visit www.coway.co.th or Facebook at https://www.facebook.com/CowayThailandOfficial