
Thailand’s e-commerce sector is expanding at an unprecedented pace, with SMS marketing playing a crucial role in driving business success. By 2025, this upward trajectory is expected to surge even further, with projections estimating the market will reach 750 billion baht, according to the Electronic Transactions Development Agency (ETDA).
The effectiveness of SMS marketing in Thailand is already well established. A 2024 DataReportal study found that SMS marketing campaigns achieved a staggering 98% open rate within the first three minutes of delivery, highlighting the unparalleled immediacy and impact of this channel.

With its ability to deliver personalised promotions and essential updates instantly, SMS marketing is a powerful tool for businesses looking to engage consumers. On a broader scale, Thailand’s digital economy continues to thrive, growing at an annual rate of 20%. The National Economic and Social Development Council (NESDC) predicts that within the next decade, 74% of all e-commerce transactions in Thailand will take place via mobile commerce.
SMS2PRO: Revolutionising E-commerce Marketing
As e-commerce sales soar, businesses are increasingly turning to SMS marketing solutions such as SMS2PRO to enhance customer engagement and accelerate conversions. “We believe SMS marketing is the future. By integrating AI and advanced technology, businesses can drive exponential growth,” said Mr. Sakolwit Mungkhampha, Managing Director of SMS2PRO.

By transforming e-commerce transactions amid the rapid growth of online sales, innovative entrepreneurs are leveraging SMS2PRO, a world-class SMS marketing platform, to enhance customer engagement and accelerate sales conversions.
“We have achieved 90% mobile phone penetration across both rural and urban sectors,” said Sakolwit Mungkhampha. “This widespread mobile adoption presents vast opportunities for businesses to deploy SMS marketing campaigns and reach a broad audience effectively.”
With Thailand’s e-commerce sector on a continuous upward trajectory, SMS marketing is increasingly becoming a key strategy for driving business growth and customer engagement.