In the face of an increasingly dynamic global business environment, Chulalongkorn Business School (CBS) is set to inspire and equip business leaders with future-ready strategies at its upcoming seminar, "CBS: Boost Your Business Wisdom," scheduled for February 10, 2025. The seminar brings together thought leaders, top academics, and industry experts to share innovative solutions for navigating complex challenges and driving long-term success in a fast-changing world.
Professor Dr. Wilert Puriwat, President of Chulalongkorn University, emphasises that business strategies in today’s climate must go beyond traditional sustainability models. He introduces the concept of Regenerative Marketing, which focuses on restoring and regenerating resources while creating long-term value for the environment, society, and the economy.
“Businesses must create meaningful value for all stakeholders. This is no longer just about growth but building brands and experiences that promote a sustainable and equitable world,” Prof Dr. Wilert explains.
Associate Professor Dr. Tartat Mokkhamakkul, Dean of Chulalongkorn Business School, highlights that the seminar aims to arm businesses with essential knowledge and skills to thrive amid global shifts. Key topics will cover sustainability, technology, and business strategies tailored for the digital age. Participants will leave with fresh perspectives on integrating innovation into their operations to maintain a competitive edge in a rapidly evolving market.
Seminar Highlights: Expert-Led Sessions Across Five Key Business Areas
1.Department of Marketing: Regenerative Marketing – The New Wave of Value Creation
- Learn how Regenerative Marketing helps companies meet the rising demands of socially and environmentally conscious consumers. This session will reveal how focusing on regeneration can unlock new opportunities and enhance long-term competitiveness.
2.Department of Commerce: Thailand Ahead – Strategic Insights for Business Success
- Gain strategic insights into global megatrends such as ESG (Environmental, Social, and Governance), regionalisation, and the role of technology in promoting business sustainability. Thai businesses will discover how to align with these trends to foster resilience and growth.
3.Department of Accountancy: Beyond Financial Metrics – ESG and SDG Reporting
- As sustainability reporting grows in importance, businesses must adapt to include ESG (Environmental, Social, Governance) and SDG (Sustainable Development Goals) metrics alongside traditional financial reporting. This session explores how this shift affects decision-making, investor confidence, and business value.
4.Department of Banking and Finance: ESG and the Digital Society
- This session explores the intersection of digital transformation and sustainability, covering topics such as energy efficiency, labour protection, and anti-money laundering. Businesses will learn how to balance technological progress with ethical practices for sustainable benefits.
5.Department of Statistics: Sustainability in the Digital World – Balancing Innovation and Responsibility
- The rise of AI, blockchain, and digital technologies has transformed industries, but it also presents sustainability challenges such as high energy consumption and electronic waste. This session addresses how Thailand 4.0 and the Bio-Circular-Green (BCG) Economy can guide businesses towards a responsible digital transformation.
Empowering Businesses for Long-Term Success
The "CBS: Boost Your Business Wisdom" seminar reflects Chulalongkorn Business School’s dedication to empowering businesses with strategic insights and practical tools to thrive in the complex and ever-evolving business landscape. By offering forward-thinking strategies and solutions, CBS aims to inspire companies to lead with innovation, sustainability, and responsibility.
The event will take place on Monday, February 10, 2025, at the Chulalongkorn Business Cinema, Jaiyossompati Building 1, Chulalongkorn Business School.
For more information, visit www.cbs.chula.ac.th or contact the Chulalongkorn Business School office.