Thai Credit Bank Public Company Limited (CREDIT) has announced its 2025 business plan, setting ambitious targets for double-digit loan growth while embracing digital transformation to boost service efficiency and deliver sustainable growth. This follows the bank’s record-breaking net profit of 3,624 million baht in 2024, reinforcing confidence in its long-term strategic direction.
At its 2024 analyst meeting, Thai Credit outlined key strategies to strengthen its business amidst economic challenges. Mr. Winyou Chaiyawan, Chairman of the Executive Committee, highlighted the bank’s focus on sustainable growth by offering financial services to underserved groups, particularly micro SMEs and retail business owners. “Thai Credit aims to be more than just a financial service provider—we want to become an integral part of our customers’ business journeys, helping them grow through flexible, customer-centric products and services,” he said.
2025 Business Goals and Financial Targets
According to Mr. Roy Agustinus Gunara, Chief Executive Officer, the bank’s 2025 plan focuses on two main areas: core product growth and digital transformation. Thai Credit is entering the second phase of its Digital Transformation project, which will upgrade its core banking system to meet evolving digital trends. “This transformation will enhance our long-term growth potential, improve our ability to launch new products, and expand into new business segments,” Mr. Gunara added.
The bank’s key financial targets for 2025 include:
- Double-digit loan growth, particularly in micro SME loans, home equity loans, and personal loans.
- Net Interest Margin (NIM) of 8.5-9.0%, with a focus on quality loan growth and a low cost-to-income ratio.
- Non-performing loans (NPLs) to remain below 4.5%.
Thai Credit’s digital strategy includes improving customer access to banking services through its alpha by Thai Credit application, which allows users to manage their finances anytime, anywhere. In 2024, the app saw a 68% growth in account numbers and a 46% increase in transaction value, reaching approximately 19 billion baht. The Micro Pay e-Wallet, designed for nano and microfinance customers, also experienced strong growth, with a 12% rise in active users and a 25% increase in transaction value, reaching 26.1 million baht.
Commitment to Sustainable Growth
Thai Credit’s 2025 plan focuses on creating value for customers while ensuring sustainable growth. The bank will continue to promote financial literacy and provide tailored financial services for small business owners, micro SMEs, and grocery store operators to help them manage their finances effectively and expand their businesses.
Under the philosophy “Everyone Matters”, Thai Credit strives to ensure that all individuals have access to equitable and sustainable financial services. By leveraging technology and innovative processes, the bank aims to enhance its customer experience, delivering solutions that respond to diverse needs while supporting Thailand’s economic development.
As Thai Credit Bank moves into its next phase of growth, it remains committed to its vision of becoming a leading provider of inclusive financial services, helping every customer achieve financial stability and long-term success.