
Get ready to immerse yourself in a fragrance wonderland as BEAUTRIUM House of Perfume – Scent of Love returns from February 10–16, 2025, at CentralWorld Shopping Center, 1st Floor, BEACON 2 Zone. This year, the event is bigger and more captivating than ever, offering perfume lovers an unparalleled experience with world-class scents, exclusive releases, and irresistible promotions.
A New Experience for Perfume Lovers

Discover the latest fragrance trends and exclusive collections available for the first time in Thailand, including:
- ESCADA – Iconic German brand known for its youthful and confident fragrances. Explore the limited-edition ESCADA Candy Love EDT, with a heart-shaped bottle and sweet scent.
- KEYTH – A rising Korean brand famous for its genderless, artistic perfumes. The KEYTH Eau De Toilette Collection features six unique scents for every mood.
In addition, experience a curated selection from top global brands such as YVES SAINT LAURENT, ARMANI, BURBERRY, GUCCI, MARC JACOBS, and many more.
Niche Fragrance Highlights

For those seeking something beyond mainstream scents, BEAUTRIUM also offers premium niche collections:
- TERS – Shimmering perfumes for hair and body.
- CHI – Indie fragrances crafted from unique natural ingredients.
- AFTER BLOW – Minimalist scents with a soft, elegant touch.
- HUXLEY – Organic perfumes with rich, sophisticated aromas.
Explore Scent Themes
The Scent of Love theme is divided into four categories, ensuring there’s a fragrance for every personality and occasion:
- Scent of Breeze – Fresh and invigorating citrus, fruity, and aquatic notes (e.g., DAVIDOFF Cool Water, VERSACE Eros Energy).
- Scent of Bloom – Sweet floral fragrances for a touch of elegance (e.g., BURBERRY Goddess Intense, ESCADA Candy Love).
- Scent of Ember – Warm, woody, and amber-based scents with a luxurious feel (e.g., NARCISO RODRIGUEZ All of Me Intense, YSL Y EDP).
- Scent of Kisses – Sensual and sweet fragrances that captivate (e.g., JIMMY CHOO I Want Choo Forever, VERSACE Bright Crystal).
Celebrity Appearances and Meet & Greet

Attendees can enjoy exciting Meet & Greet sessions with beloved stars and influencers, including:
- Yin-Anan, War-Wanrat, and the charismatic Bible-Wichphat
- Jimmy-Jitphol, who will introduce ARMANI’s luxurious fragrances
Expect a star-studded event as celebrities and influencers gather to celebrate the magic of scent.
Exclusive Promotions and Activities
Enhance your perfume collection with these special offers and privileges:
- Up to 60% off on selected perfume brands
- Shop 5,000 Baht or more to receive a 300 Baht discount coupon and participate in the Perfume Lucky Games, with prizes worth over 2.3 million Baht
- Spend 10,000 Baht or more to receive an 800 Baht discount coupon and a chance to own a custom artwork from an artist on February 10 and 14, 2025
- The1 members enjoy 5X points on purchases over 5,000 Baht
- Credit cardholders receive up to 30% cashback and 0% installment plans
Shop Anytime, Anywhere
Can’t make it to CentralWorld? Enjoy the Scent of Love experience at BEAUTRIUM stores and online from February 1–25, 2025, with exclusive offers on:
- www.thebeautrium.com
- BEAUTRIUM App, Lazada, and Shopee
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