Thai Beverage Public Company Limited (“ThaiBev” or “ThaiBev Group”) is committed to conducting its business with a vision of sustainable growth in all dimensions under the concept of “Enabling Sustainable Growth.” This approach emphasises environmental stewardship, social responsibility, and good governance through sustainable water management, the development of health-focused beverages, support for education and sports, and the promotion of arts, culture, and enhanced community well-being.
As a leader in the beverage and food industry in ASEAN, ThaiBev is driving the Thai industry forward under its PASSION 2030 strategy. This initiative aims to propel product innovation onto the global stage and expand exports worldwide through a robust distribution network. ThaiBev showcased its latest innovative products at “FTI EXPO 2025,” the largest innovation and technology exhibition of the year, held under the theme “EMPOWERING THAI INDUSTRY, ELEVATING THAILAND’S FUTURE.” Organised by the Federation of Thai Industries (FTI), this event connects entrepreneurs, business leaders, and industry enthusiasts with cutting-edge technology and business opportunities from partners around the world.
This event was honoured by the presence of Ms. Paetongtarn Shinawatra, Prime Minister, who presided over the opening of the FTI EXPO 2025. She, along with cabinet ministers, visited the exhibition of Thai Beverage Public Company Limited (ThaiBev). The delegation included Mr. Kriengkrai Thiennukul, Chairman of the Federation of Thai Industries (FTI), Mr. Kosit Suksingha, President and Chief Operating Officer of ThaiBev and Vice President of FTI, Mr. Sopon Racharaksa, Mr. Asi Tansathit, Ms. Orathai Poonsup, Mr. Patrick Horatanachai, Mr. Virat Meksamphan, Ms. Pawinee Chaisit, and Ms. Namfon Angsutharangsri, who welcomed visitors at the ThaiBev booth.
Highlights at ThaiBev’s Booth
ThaiBev’s booth featured a captivating display themed around water and forest ecosystems, reflecting its commitment to sustainable water management from the source to end-users. The goal is to replenish 100% of the water used in beverage production back to nature and communities by 2040. This initiative is supported by a partnership with the Mae Fah Luang Foundation, which helps protect over 100,000 rai of community forests that aid in water retention and flood prevention. Additionally, ThaiBev has been recognised by the Science Based Targets initiative (SBTi) for its net-zero greenhouse gas emissions target by 2050.
The booth was divided into several themed zones:
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GLOBAL FOOTPRINT Zone: Showcasing ThaiBev’s leadership in the comprehensive beverage business, both alcoholic and non-alcoholic, with a distribution network spanning over 90 countries worldwide. This includes 30 distilleries, 30 breweries, and 31 non-alcoholic beverage factories.
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WATER REPLENISHMENT Zone: Featuring a touch-screen display presenting notable nature and wetland restoration projects, including community water management initiatives in collaboration with the Hydro Informatics Institute (HII), as well as over 33 clean drinking water projects for children and communities across 11 provinces. Clean water projects in Thailand, Myanmar, and Vietnam were also highlighted, along with solar-powered irrigation systems for farmers in Myanmar.
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QUALITY OF LIFE Zone: Highlighting ThaiBev’s initiatives that improve quality of life while supporting water conservation, such as the River Festival, a collaborative effort between the government, private sector, and volunteers to conduct canal clean-ups supported by the Bangkok Metropolitan Administration. Other projects include waste management initiatives like the “Collect and Recycle” campaign, marine resource restoration, and the Island Model for waste management on islands.
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SMART FACTORY Zone: Showcasing automated storage and retrieval systems (ASRS), which are now fully operational in warehouses in Malaysia and regional distribution centres in Thailand, improving efficiency and modernising logistics.
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ENERGY MANAGEMENT Zone: Presenting ThaiBev’s innovations in energy management that reduce greenhouse gas emissions and increase the use of renewable energy. Projects include biogas production, biomass fuel adoption, and solar panel installations on factory rooftops and water surfaces (floating solar), supporting ThaiBev’s Net Zero sustainability goals.
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NAB INNOVATION Zone: Showcasing sustainable beverage innovations, including the use of 100% recycled plastic (rPET) bottles for “Est Cola” and the introduction of attached-to-bottle caps for “Oishi Green Tea” and “Crystal” drinking water to reduce plastic waste.
PRODUCT SHOWCASE Zone: Displaying a diverse range of ThaiBev products catering to all age groups (Always with you), including non-alcoholic beverages and food products from leading ASEAN brands such as F&N (Singapore and Malaysia), Sabeco (Vietnam), and Grand Royal (Myanmar). The spirits division also introduced the PRAKAAN Tribura Series: Select Cask, Double Cask, and Peated Malt—each reflecting Thai craftsmanship and international production standards, embodying the three key DNAs: Provenance, Pride, and Passion.
Interactive Activities and Business Opportunities
Visitors at ThaiBev’s booth were invited to engage in interactive activities designed to raise awareness about sustainable water management. Attendees also had the chance to participate in social media engagement activities, including selfie contests with booth installations and promotional hashtags #ThaiBev and #AlwaysWithYou on Facebook and Instagram.
Driving Thai Industry to a Digital Future
FTI EXPO 2025 serves as a key platform for knowledge exchange, fostering new business opportunities and propelling Thailand’s industry into the digital era through comprehensive innovations. ThaiBev’s participation underscores its commitment to sustainability, innovation, and industry leadership, reflecting its mission to be a stable and sustainable leader in ASEAN’s beverage and food industry.
Visit ThaiBev at FTI EXPO 2025
The FTI EXPO 2025 is open to visitors until 15 February, from 10:00 AM to 7:00 PM, at the Queen Sirikit National Convention Centre, Hall 5 (Booth No. A2).
For more information, visit ThaiBev’s official website at www.thaibev.com or follow them on social media:
YouTube: http://www.youtube.com/@Thaibeverge
Instagram: http://www.instagram.com/thaibeverage
#ThaiBev #AlwaysWithYou
