The Mall Group has reinforced its leadership in Thailand’s retail sector by securing four esteemed awards at the Future Trends Awards 2025. Recognised for its innovation, sustainability, and transformative developments, the company continues to set new benchmarks in the industry while solidifying its global influence. These accolades celebrate The Mall Group’s commitment to pushing the boundaries of modern retail and shaping the future of shopping experiences in Thailand.
Honouring organisations and individuals who drive transformative trends, the Future Trends Awards 2025 spotlighted The Mall Group’s trailblazing efforts across corporate and individual categories. With a legacy spanning over four decades, the company has played a pivotal role in elevating Thailand’s retail landscape, earning it top recognition at the prestigious event.
A Commitment to Innovation and Excellence
The Mall Group’s strength in digital transformation, strategic expansion, and talent cultivation was underscored by three major corporate awards. The Most Innovative award recognised the company’s pioneering application of AI and AR technologies to enhance user experiences, integrating advanced navigation and gamification features into its loyalty program via the M Card application. This award was received by Natee Srirussamee, Senior Vice President, Head of Digital Retail, CRM & Strategic Alliance.
Further cementing its position at the forefront of the industry, The Mall Group was awarded The Most Future Brand for the development of EMSPHERE, a revolutionary shopping complex that seamlessly merges retail and entertainment into a dynamic FUTURE RETAIL concept. As a landmark project on Sukhumvit Road, EMSPHERE is redefining the commercial landscape with its fusion of lifestyle, technology, and leisure. This award was accepted by Suthavadee Sirithanachai, Managing Director of Em District.
Recognised as a progressive employer, The Mall Group also received The Most Attractive Employer – Worker Under 35 Years Old award. This accolade highlights the company’s dedication to fostering a dynamic and inclusive workplace that appeals to the next generation of professionals. With an emphasis on career growth, diversity, and innovation, The Mall Group continues to be a top employer for young talent. The award was received by Pussdee Phanthumphan, Chief People Officer.
A Legacy of Leadership
A defining moment of the evening was the presentation of the "Leader of Leader" award to Supaluck Umpujh, Chairwoman of The Mall Group, EM District, and Siam Paragon Retail. Recognised for her visionary leadership and transformative impact on Thailand’s retail sector, she has played an instrumental role in shaping the industry for over 40 years. As one of the most influential female leaders in retail, her strategic vision has driven the company’s evolution and cemented its international reputation. Voralak Tulaphorn, Chief Marketing Officer, accepted this prestigious honour on her behalf.
Expressing gratitude for the recognition, The Mall Group acknowledged the distinguished panel of judges and all those who contributed to the awards’ selection. The company remains steadfast in its pursuit of excellence, continuously pioneering innovations that redefine the retail experience. As it moves forward, The Mall Group remains dedicated to driving industry transformation, fostering talent, and delivering world-class shopping destinations that meet the ever-evolving needs of modern consumers.
