Bangkok, 9 May 2025 – Coca-Cola (Thailand) Ltd. has announced the appointment of Reetima Rakyan as Vice President and General Manager for Thailand, Laos, Vietnam, and Cambodia. In this role, she will lead the company’s strategic agenda across the four countries, with a focus on strengthening Coca-Cola's position as a total beverage company.
Reetima's appointment underscores Coca-Cola's ongoing commitment to refreshing the world and making a difference through innovation, consumer-centricity, and sustainability. She will spearhead growth by expanding a diverse beverage portfolio aligned with evolving consumer preferences. Her leadership will also enhance consumer engagement through category development, portfolio expansion, and innovative marketing campaigns. She will work closely with bottling partners who have established a solid foundation in these markets.
Prior to this role, Reetima headed the Customer & Commercial Leadership function of the ASEAN and South Pacific Operating Unit. There, she advanced Coca-Cola’s commercial strategy by expanding physical, digital, and chilled availability, promoting affordability through returnable and single-serve packs, and elevating category appeal at the point of sale via integrated programmes. She also played a key role in developing the System Commercial Capability Academy, creating a strong platform for future growth in the region.
With over 20 years of experience spanning FMCG, banking, and retail, Reetima brings deep expertise in people development, partner management, and channel marketing. Since joining Coca-Cola in 2013, she has held roles of increasing responsibility across India and Southwest Asia in marketing, operations, key accounts, franchise management, and commercial leadership.
Reetima's strategic vision and dynamic leadership are expected to drive Coca-Cola's continued success in the region. Her consumer-first approach and focus on executional excellence will reinforce the company’s leadership in innovation, sustainability, and system-wide collaboration.
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