Bangkok, May 2025 – Magnolia, one of Thailand’s top five ice cream brands and a proud member of the F&N Group, has partnered with global chocolate giant HERSHEY’S to launch the new “Magnolia HERSHEY’S” premium ice cream series. This indulgent collaboration blends Magnolia’s signature creamy flavours—Premium Chocolate and Creamy & Crunchy Cookies N’ Cream—with HERSHEY’S rich, aromatic chocolate, offering ice cream lovers a next-level taste experience.
To mark the launch, an exclusive tasting preview was held for ice cream enthusiasts, followed by a lively pop-up event at Centerpoint, Siam Square, on Monday, May 12. The event was headlined by celebrity guests “Kao” Noppakao Dechaphatthanakun and “PP” Punpreedee Khumprom Rodsaward, adding star power to the unveiling.
Elevating Premium Ice Cream with a Global Flavour Twist
Aniruth Mahathorn, General Manager of F&N United Limited, shared insights into the collaboration: “Magnolia brings decades of dairy expertise to the creation of indulgent, high-quality ice cream, supported by a strong distribution network across Thailand, Singapore, Malaysia, and the region. Partnering with HERSHEY’S, a globally renowned chocolate brand, elevates our offerings and strengthens our position in the premium segment. This collaboration’s success is further reflected in Magnolia’s recognition at the 2024 Superbrands Awards, affirming both consumer trust and product excellence.
“This launch represents the second phase of a successful campaign introduced in 2024, which strongly resonated with young consumers and first-jobbers. These groups value not only quality and taste but also seek exciting new experiences that enhance everyday happiness. Our campaign message, ‘Fulfil Your Every Special Moment with Infinite Scrumptiousness’, captures the spirit of this collaboration.”
Crafted with only the finest ingredients, including HERSHEY’S premium cocoa powder, the Magnolia HERSHEY’S ice cream series delivers an ultra-smooth, rich, and satisfying flavour profile—available in both convenient ready-to-eat sticks and family-sized take-home tubs.
Product Lineup
Magnolia HERSHEY’S Classic (39 baht)
Classic creamy vanilla ice cream coated in HERSHEY’S signature rich chocolate shell. A timeless favourite, perfect for indulging anytime, anywhere.
Magnolia HERSHEY’S Cookies N’ Cream (39 baht)
A crunchy, creamy blend of cookie pieces in smooth ice cream, enveloped in a luscious chocolate shell. A satisfying bite every time.
Magnolia HERSHEY’S Take-Home Fantastic Chocolate Fudge (139 baht)
A family-size tub of Magnolia’s rich chocolate ice cream with swirls of decadent HERSHEY’S fudge. A must-have for chocolate lovers.
Magnolia HERSHEY’S Take-Home Cookies N’ Cream (139 baht)
A family-size tub of creamy cookies and cream ice cream packed with real HERSHEY’S cookie chunks. A perfect treat for any day.
Where to Buy
The Magnolia HERSHEY’S series is available at Magnolia’s signature yellow ice cream carts and freezers, as well as leading retailers including Big C, Big C Mini, CJ More, Lotus’s, Tops, Tops Daily, and convenience stores nationwide.
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