Bangkok, June 18, 2025 – In a celebration of Thai food culture and holistic wellness, A ROOT by Thai Group welcomed American chef, author, and content creator Eitan Bernath as part of a special initiative to promote Thai cuisine globally under the Ministry of Commerce’s Thai SELECT programme.
Bernath, widely known for championing health through food and culture, visited A ROOT at the invitation of the Ministry of Commerce to participate in the Thai SELECT Royal Gala Night, presided over by HRH Princess Ubolratana Rajakanya Sirivadhana Barnavadi. The visit aligns with A ROOT’s mission to present Thai culinary heritage in a meaningful and modern way, especially to a new generation of health-conscious consumers.
Rooted in the belief that healthy food is the foundation of a sustainable life, A ROOT by Thai Group is the brainchild of Mrs Atinant Bijananda, Vice Chairman of the Executive Board, Thai Group Holdings Public Company Limited. Under her vision, A ROOT has evolved from a restaurant into a “health community,” offering accessible, high-quality food and practical knowledge for better living.
“This trip changed the way I look at health food. It’s not just about being nutritious—it’s about connection, culture, and care,” Bernath said. “What I’ve experienced here with A ROOT is beautiful, authentic, and deeply human.”
During the visit, Mrs Atinant introduced Bernath to local wellness-oriented businesses and community entrepreneurs, showcasing organic produce, traditional health foods, natural homeware, and sustainable clothing. A highlight was a hands-on “Colorful Rice Salad” workshop, which demonstrated how traditional Thai wisdom delivers both flavour and nutritional value in a single dish.
“We want A ROOT to be the foundation of a truly healthy life,” Mrs Atinant said. “Because the best investment is in your own health—it improves your quality of life and helps reduce long-term healthcare costs.”
The three-day event, held from 28–30 May 2025 at Thai Group Headquarters on Silom Road, also featured talks and wellness activities. Mrs Prettaya Sutchasila, Managing Director of Southeast Life Insurance PCL (SE Life), gave practical tips on achieving work-life balance, while Dr Wanvipa Thongborisute of San Paulo Hua-Hin and Samitivej Sukhumvit Hospitals spoke on “Personalised Medicine”, a growing healthcare approach tailored to individual health profiles.
In the “Thai Taste Therapy” session, Ms Irin Taveekuerkulkit, Director of Chim Thai Co., Ltd., explored medicinal properties of traditional ingredients like Makwaen, a fragrant Lanna spice. She presented a bold, modern dish designed to appeal to health-conscious palates: “spicy and aromatic—but not numbing.”
Health enthusiasts at the event praised A ROOT as a growing hub for wellness in Bangkok’s central business district.
To further immerse Bernath in Thai culture, Thai Group executives guided him on a cultural journey to Wat Arun, Wang Lang Market for traditional desserts, and One Bangkok, where urban lifestyle and wellness intersect—perfectly echoing A ROOT’s commitment to blending health and lifestyle.
As the world is inundated with health information, Thai Group Holdings PCL reinforces a simple yet powerful message: “Good health begins with the small choices we make each day.”
With Eitan Bernath’s endorsement, A ROOT’s philosophy—that Thai cuisine can be a powerful, nutritious ambassador on the global stage—rings even truer. “Health and finance go hand in hand—taking care of your body is just like managing your assets. Start by choosing what’s good for you. Start at A ROOT.”
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