Singha Estate Public Company Limited (SET: S), an international real estate developer and investment company with a portfolio spanning across 4 businesses: residential, hospitality, commercial, and industrial estate introduces the ‘Craft to Last’ concept exhibiting 3 fundamental principles in residential project development. This meticulous and thoughtful design focuses on fostering multi-generational living where bridging generational gaps and strengthening family bonds are crucial and is catered to the diverse needs present throughout all stages of life from childhood to elderly.
“According to a study by the Institute for Population and Social Research at Mahidol University, 70.8% of respondents aged 15 - 65 years expressed a living preference for a home that brings together multiple generations. Recognizing this growing trend, Singha Estate infuses the ‘Craft to Last’ concept refers to meticulous and thoughtful design into its residential development, embodying every unit with the essence of multi-generational family living as a cornerstone of future development.
We believe that a good home is one that grows with the family, providing sustainable living across generations while serving as a space that fosters deeper understanding among family members of all ages, ensuring long-term happiness and well-being for everyone under one roof,” said Nattavuth Mathayomchan, Chief Residential Development Officer of Singha Estate Public Company Limited (‘S’).
Singha Estate’s ‘Craft to Last’ concept is being brought to life in several premium developments, making them ideal for multi-generational family living, including S’RIN Ratchaphruek–Sai 1, S’RIN Prannok–Kanchana, SHAWN Wongwaen–Chatuchot, and SHAWN Panya Indra. The approach is anchored by three core principles, each exquisitely implemented with attention to detail in every aspect united by a single concept.
1) Universal Design for All Generations
A universally designed home is one that pays attention to space design and inclusivity. One that can accommodate safe coexistence, is accessible for occupants across all ages, has shared spaces for spending quality time whilst providing the ability for each family member to have respected personal time when needed.
To truly ensure this is the space for that, safety remains the topmost consideration since the initial design phase. Incorporated with wide, step-free corridors, non-slip surfaces, and ergonomic grab bars, Singha Estate makes navigation easy, enhances accessibility and minimizes potential accidents for those with mobility limitations both outside and inside the home itself.
What makes Singha Estate special is the thought that every design took into consideration of the physical changes that occurs with members of the family developing. Here, as the family grows older, their homes remain a sanctuary, eliminating the need for stressful relocation or structural adjustments. This extra step taken reflects forsight, enabling residents to age gracefully in one place.
2) Good Environment, Green Spaces
Physical and mental health form the foundation of quality living and extends beyond the walls of a home. A well-designed home should therefore be nestled in lush natural surroundings rich in greenery, providing ample green spaces for residents to take a breath of fresh air, go on leisurely walks, or unwind together in the green landscapes. What makes a good residential development great is when it features a comprehensive suite of amenities, including swimming pools for low-impact exercise, clubhouses with multi-purpose rooms suiting every generation, and recreational areas surrounded by nature, allowing residents of all ages to live life in their own way to the fullest and with high quality. These are not just homes, but thoughtfully curated environments designed to elevate everyday living.
3) Prime Location Near Facilities
Being in the right location is also paramount and should be considered as one of the core elements in real estate developments and ought to never be overlooked. Singha Estate did just that with its development neighbored by facilities such as shopping malls, schools and leading hospitals. It does not stop there with well-addressed transportation networks with direct access to expressways and other public transportation options. This development offers residents unparalleled convenience, ensuring that every family member, from school-aged children to working professionals and elderly parents, remains connected to the city’s pulse.
What distinguishes this development is that it transcends what you would find in traditional residential spaces where every choice and detail made is purposeful, from the heart and crafted intentionally, serving the nuanced needs of multi-generational families. Singha Estate’s ‘Craft to Last’ is not just about aesthetics and square-footage but a concept rooted in purpose where homes become havens and every space is imbued with the quiet luxury of warmth, comfort, and genuine love for the whole family in every shared moment of every day.
