Bangkok, June 20, 2025 — Thailand Privilege Card Co., Ltd (TPC), the operator of the “Thailand Privilege Card” membership programme under the supervision of the Tourism Authority of Thailand (TAT), has been awarded the prestigious ESQR’s Quality Choice Prize 2025. The award was recently presented at the Vasa Theatre Ballroom, Scandic Grand Central Hotel, Stockholm, Sweden.
Representing TPC at the international ceremony was Ms. Krittika Rojanasap, Deputy Director of the Tourism Authority of Thailand, Stockholm Office. The award places TPC among a distinguished group of 48 organisations from 41 countries, recognised for their commitment to quality, innovation, and excellence in management. The awards also honour institutions demonstrating outstanding achievements in quality-driven performance.
The selection process is rigorous. Recipients are nominated through the European Society for Quality Research (ESQR), using international opinion research and a peer voting system based on feedback from former awardees, customers, suppliers, industry collaborators, and quality advocates. The final evaluation considers public reputation, corporate ethics, innovation in service delivery, and contributions to community and sustainability.
In TPC’s case, the company was commended for consistently raising the bar in luxury tourism services and member satisfaction, while aligning closely with Thailand’s national vision for high-value travel experiences.
The recognition reflects TPC’s unwavering dedication to operational quality and service excellence, serving as an honour that positions the company as a role model within the global quality community. Thailand Privilege Card has long played a strategic role in attracting high-potential, long-stay visitors to the country. Administered under the oversight of the Tourism Authority of Thailand (TAT), the programme offers exclusive benefits, VIP services, and streamlined immigration privileges designed to enhance members’ lifestyles while supporting long-term tourism development goals.
