Centara turns 40 this year, reveals 2023 plan
Five projects in Thailand and Japan debut are in the pipeline
This year is a milestone year for Centara Hotels & Resorts, Thailand’s leading hotel operator. Centara will celebrate its 40th anniversary, add several new properties to its global portfolio and pursue sustainable growth in a bid to become one of the world’s leading hospitality companies five years from now.
Centara aims to be one of the world’s top 100 hotel operators by 2027, having increased its global footprint in recent years to 92 properties (50 operating and 42 in the pipeline) with 19,348 keys in 13 countries as of Dec 31.
Centara’s expansion continues this year with six projects in two countries. In Thailand, there are newly-opened 160-key Centara Ubon, 61-key Centra by Centara Lamai Resort Samui by the third quarter and 110-key Centra by Centara Hotel Surat Thani by the fourth quarter. Centara will also manage a 200-key property in Rayong and a 224-key property in Ayutthaya, both by the fourth quarter. Definitely, the biggest opening of this year is the 515-key Centara Grand Osaka on July 1. The 33-storey upper upscale hotel will mark the group’s debut in Japan.
Centara Grand Osaka.
Centara Reserve, the personalised, design-led luxury brand that made its global debut in Koh Samui in December 2021, will expand with projects at the early stages of planning and development in an area close to Hua Hin, Krabi and the Maldives. This year, Centara also expects to conclude the signing of 10 new hotels including properties in Thailand, Vietnam and Qatar.
Centara Reserve Samui.
The group is working towards several important environmental targets, including the elimination of single-use plastic by 2025, achieving Global Sustainable Tourism Council (GSTC) certification for all properties by 2025, a 20% reduction in energy, waste, water and greenhouse gas emissions by 2029, and overall net zero emissions by 2050.
In tandem with the 40th anniversary of Centara, 2023 also marks the 10th anniversary of CentaraThe1, and its members can expect a series of promotional campaigns. For example, members now are able to redeem their points for airline miles across Qatar Airways, Singapore Airlines and Turkish Airlines.
Thirayuth Chirathivat, CEO of Centara Hotels & Resorts.
“2023 will be a watershed year for Centara, as we move into an exciting new era of prosperity and celebrate 40 years of delivering heartfelt Thai hospitality. Despite the global challenges of the last few years, Centara’s goals of sustainable, strategic development have remained on track. This was evidenced by our continued expansion and investment, including the launch of Centara Reserve Samui, the acclaimed Centara Mirage resort in Dubai, and our soon-to-open, showstopping Centara Grand in the heart of Osaka. Moving forward, we want to be a catalyst for growth, inspire our customers to travel, stimulate new demand and make a positive difference in every destination in which we operate. We look forward to working with all our partners to create a bright future for travel tourism and hospitality in Thailand and around the world,” said Thirayuth Chirathivat, CEO of Centara Hotels & Resorts.
To learn more about Centara Hotels & Resorts, visit centarahotelsresorts.com.