NBA loses 'hundreds of millions' in China over Hong Kong tweet

NBA loses 'hundreds of millions' in China over Hong Kong tweet

NBA commissioner Adam Silver says he expects Chinese television to resume showing NBA games.
NBA commissioner Adam Silver says he expects Chinese television to resume showing NBA games.

NEW YORK: NBA commissioner Adam Silver said Saturday the league expects to lose "several hundred million dollars" due to a row with China over a tweet by Houston Rockets general manager Daryl Morey supporting Hong Kong pro-democracy protesters.

The NBA's Chinese sponsors cut ties in a fierce mainland backlash following Morey's tweet in October, just before two NBA teams played pre-season exhibition matches in China.

State broadcaster CCTV also stopped airing NBA games for the country's millions of ardent basketball fans and has not resumed.

"The magnitude of the loss will be in the hundreds of millions of dollars," Silver told a press conference on the sidelines of the All-Star Weekend in Chicago.

"Probably less than $400 million, maybe even less than that," he said.

However, "it's substantial", he added.

"I don't want to run from that ... But I don't have any sense that there's any permanent damage to our business there."

The commissioner said he expected CCTV to resume broadcasts of NBA games but did not give a timeframe.


Do you like the content of this article?
COMMENT (10)

US economy purged 17m jobs amid pandemic

WASHINGTON: US unemployment is rising at a jarring rate, with data Thursday showing 17 million have lost their jobs since mid-March, as officials scramble to apply a tourniquet to stem the damage from the coronavirus pandemic.

9 Apr 2020

World faces new 'Great Depression' as virus toll mounts

BRUSSELS: World powers scrambled on Thursday to build a global response to the human tragedy and once-in-a-century economic catastrophe caused by the coronavirus epidemic, as death tolls in the US and Europe soared higher.

9 Apr 2020

Registration for free mobile internet starts Friday

The telecom regulator has given more details and tips on registering for 30-day free mobile internet and broadband speed upgrade ahead of the registration on Friday.

9 Apr 2020