Supreme it ain’t | Bangkok Post: auto

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Supreme it ain’t

The Suprima looks good on paper, but has the same compromises on the move as other Protons

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Having the Proton brand competing with the mighty Japanese players in the Thai car market is quite a good thing, because it somehow keeps retail prices of mass market nameplates in check. 

By coming to Thai shores in completely built-up forms from Malaysia with no import duties, Protons are usually lower in prices than comparable offerings from Honda or Toyota, for example.

Of course, you might be quick to say that Malaysia’s national car brand can’t afford to enjoy juicy margins because of its shaky position in the global car industry.

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