One Premier League club which needs no reminding of how quickly fortunes can change in football is Leicester City.
Just 11 weeks ago, on Sept 21, the newly promoted side were ecstatic after an extraordinary come-from-behind 5-3 victory over Manchester United had elevated them into sixth place in the league.
The rousing win at the King Power Stadium was the first time Leicester had beaten the 20-time Premier League champions since 1985. For sheer drama it has to be the match of the season.
It all seemed too good to be true for the team owned by Thailand's King Power group. Alas, it was.
Since that euphoric match, the Foxes have not won a league game, losing seven and drawing twice. The two draws were at home against fellow strugglers Burnley and Sunderland.
Leicester have now slumped to bottom place, a point behind Queen's Park Rangers and two below Burnley in the relegation zone.
With matches coming up this month against Manchester City, West Ham and Tottenham, the Foxes desperately need to get something out of tomorrow's game at Aston Villa, who grabbed an important away win at Crystal Palace in midweek.
The question which is beginning to loom is how are the Thai owners going to react to the present situation and what is the future for manager Nigel Pearson?
After the pulsating victory over Man United, the owners certainly could not have envisaged sitting at the foot of the table as Christmas approaches. And they definitely don't want to spend the rest of the season looking up at the teams in the rest of the table. Unfortunately the threat of relegation is a reality.
The Thai owners have had a healthy relationship with Pearson who hauled the team out of the Championship, a notoriously difficult league in which to win promotion. But in the present situation, it is understandable if their patience is beginning to wear a little thin.
Before their historic win over United, Thai monks had blessed the team at the stadium. It looks like a few more sprinkles of holy water would not go amiss. However, as one fan said: "Leicester need more than divine intervention."
Manager Pearson is all too aware of the situation Leicester find themselves in.
"It is a difficult cycle to break, the inability to win games,'' he said.
After the 3-1 home defeat to Liverpool earlier this week, Pearson was involved in a heated exchange with a fan who apparently accused the players of showing a lack of commitment. Pearson was furious.
"If they [fans] cannot see the players are having a go maybe they should stay at home," he said.
In fact Leicester put up a spirited performance against Liverpool, especially when they were reduced to 10 men. Pearson will have been more concerned with the 3-2 loss at relegation rivals QPR last weekend.
"It was a match we should have won," he said.
Long-time Leicester fans will be less critical than some supporters. After all, they've seen it all before.
This is Leicester's fourth excursion into the Premier League, earning them the not entirely welcome reputation of a classic 'yo-yo' team. On two of those occasions they only lasted one season in the top flight and they don't want a repeat of that.
After winning promotion in 1996, they did enjoy a relative lengthy six-year stint in the Premier League up to 2002, which is quite creditable for a club of its size.
This season the club's sole aim is to stay in the Premier League.
Striker Jamie Vardy, whose first goal in the Premier League and all-round outstanding display won him the man of the match against United, believes the fans understand the situation.
"If you ask anyone in Leicester, they would just be happy if we stay up,'' he said.
Vardy, whose squirrel-like haircut is one of the scariest sights in football, believes his team will turn things around. In an interview earlier this week with the Leicester Mercury, Vardy was positive about his club's links with Thailand.
"The attention is mad over there [Thailand],'' he said. "We know we've got to put ourselves up for the Thai people as well.''
Vardy was among the squad that came to Thailand in pre-season and he was enthusiastic about the reception Leicester received from the Thai fans.
"Lots of people welcomed us and gave us Thai bracelets and stuff like that," he said. "They have dancers, everything."
The other Thai-owned team in the Football League, Reading FC, are not going that well either, currently a disappointing 14th place in the Championship.
A much-needed away win at Norwich last week, after just two victories in 12 games, has temporarily taken the pressure off manager Nigel Adkins, but he needs to follow up with a win at home to Bolton today.
Back at Leicester, the fans are still singing the club anthem When You're Smiling. It is certainly an appropriate tune for a club with a strong connection with the Land of Smiles.
Admittedly there isn't too much smiling going on at Leicester or Reading at the moment, but wins for both sides this weekend might spark a yim or two.
What we don't want to see are the two Thai-owned clubs parting ways with their managers at Christmas. That would definitely not be auspicious.