Students flock to hospitality

Dusit Thani College has revised its hospitality curriculum by developing lessons learned from the pandemic.
Dusit Thani College has revised its hospitality curriculum by developing lessons learned from the pandemic.

Despite the hotel industry facing grim prospects due to Covid, hospitality institutes saw a growth in education demand.

The hospitality businesses are among the hardest hit sectors, but the industry itself expects fast recovery. Parents and students are confident about hospitality education, said Praweena Kasai from Dusit Thani College.

The number of students in bachelor's degree programmes for the 2020 semester starting on July 1 increased 27.5% compared with last year.

She said students are unfazed by the crisis as they still have to attend four-year programmes before graduating, by which time the situation should return to normal, she added.


The college expects to deliver 700-800 graduates to the industry per year, of which 95% are being employed.


Dusit Thani College has to deliver online courses during the outbreak and the college offers more courses in hybrid or fully online method.

Tim Bulow of Minor Education, the new business unit that operates the Asian Institute of Hospitality Management (AIHM), said AIHM has to emphasise the global outlook in the curriculum, particularly regarding how this global pandemic shapes the hospitality industry.


The first academic year in Bangkok and Pattaya campuses are set to start in April next year, which was delayed from October this year due to the outbreak.

Vocabulary

  • confident: being certain of your abilities or of having trust in people, plans, or the future - มั่นใจ
  • crisis: a situation that has reached and extremely difficult or dangerous point - ช่วงวิกฤต
  • curriculum: the group of subjects studied in a school, college, etc - หลักสูตร
  • flock: to go somewhere in large numbers; to gather together in large numbers - แห่กันไป
  • hospitality industry: hotels, restaurants, etc.; businesses that provide services for guests - อุตสาหกรรมที่เกี่ยวกับงานบริการ
  • hybrid: a mixture of different things or styles - การผสมผสาน
  • recovery: the process of becoming normal and healthy again - ฟื้นฟูสภาพ
  • sector: a part of a country’s economic or business activity - ภาค (เศรษฐกิจ)
  • semester: one of the two periods that a school year is divided into in some countries - ภาคการศึกษา
  • unfazed: not worried or surprised by something unexpected that happens - ไม่กังวล
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