Hua Hin, Cha-am face Test & Go challenge

Hua Hin, Cha-am face Test & Go challenge

Sunrise on Cha-am beach in Phetchaburi province. (Photo: Gary Boyle)
Sunrise on Cha-am beach in Phetchaburi province. (Photo: Gary Boyle)

The resort cities of Hua Hin and Cha-am are expecting a slow reopening throughout the final quarter with 5% of the overall international arrivals in 2019.

The Tourism Authority of Thailand's (TAT) deputy governor said travellers cannot visit the areas directly under the Test & Go scheme as they are more than a two-hour drive from Bangkok.

He said total visitors during the first three days of the country's reopening were 2,000 per day on average, mainly at Suvarnabhumi airport.

So far, there are no arrivals in Hua Hin and Cha-am.

Before the pandemic, Hua Hin and Cha-am welcomed 1 million and 500,000 foreign travellers per year, respectively.

He said AirAsia is considering operating flights from Kuala Lumpur to Hua Hin, which could generate more demand from Malaysian golfers, while Jetstar also plans to launch operations from Singapore to Hua Hin by next year.

The hotel occupancy rate in Hua Hin is now around 30%, but will increase to 60% in the last two months, particularly in December.

Cha-am will take until February to see more international travellers, with 20,000 expected a month.

Learn from listening

Click play to listen to audio for this story, or download to save the file
: :


  • average: an amount calculated by adding several amounts together, finding a total, and dividing the total by the number of amounts - เฉลี่ย, ค่าเฉลี่ย
  • considering: thinking about a particular fact and being influenced by it - พิจารณาถึง
  • deputy: a person whose rank is immediately below that of the leader of an organisation - รอง
  • directly (adv): in a direct line or manner; immediately - โดยตรง, ทันที
  • generate: to produce - ก่อให้เกิด
  • governor: a person who is chosen to be in charge of the government of a state or province or a government agency - ผู้ว่าการรัฐ, ผู้ว่าราชการจังหวัด
  • occupancy rate: the percentage of rooms in a hotel that have paying guests staying in them, i.e., paying guests occupying them -
  • particularly: especially, or more than usual - โดยเฉพาะ
  • quarter (noun): three months of the year on the official calendar of the government or companies - ไตรมาส
  • respectively: in the order in which they were mentioned - ตามลำดับ
Do you like the content of this article?