Lisa IG clip boosts milk sales
published : 19 Jun 2023 at 09:15
writer: Gary Boyle
ORIGINAL SOURCE/WRITER: Post Reporters
Nongpho milk reported a sharp increase in sales after Lisa of Blackpink fame and her friends recently posted a video showing them drinking the chocolate milk on Instagram.
The chairman of Nongpho Dairy Cooperative thanked K-pop singer Lalisa "Lisa" Manoban for helping to popularise milk on social media.
"Orders for Nongpho dairy products have increased three-fold," he said.
The Nongpho factory in Ratchaburi can produce 300 tonnes of dairy products a day. The company buys raw milk from 5,000 local farmers.
On June 12, Lisa posted a clip of chocolate-flavoured Nongpho milk on her Instagram story and was later tagged in her friend's Instagram story while holding a carton of Nongpho milk.
Both Instagram stories were posted as screenshots on the Blackpink YG Thailand Facebook by her fans.
Thailand is the largest manufacturer of unpasteurised milk in Southeast Asia. Yet Thai people drink just 18 litres of milk per year on average, compared to 60 litres per year in Southeast Asia overall and 103.9 litres a year globally.
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Vocabulary
- average: the amount, level, standard etc that is typical of a group of people or things - ค่าเฉลี่ย, ส่วนเฉลี่ย
- boost: to increase - เพิ่ม
- carton (noun): a light cardboard or plastic box or pot for holding goods, especially food or liquid; the contents of a carton; a large container in which goods are packed in smaller containers - กล่อง
- chairman: the person in charge of a committee, a company, etc - ประธาน
- clip: a short piece or segment of video or audio; a video clip or audio clip -
- dairy products (noun): products from milk, eggs, cheese, etc. - ผลิตภัณฑ์จากนม
- globally: throughout the world - ทั่วโลก
- pasteurise: to heat a liquid, especially milk, to a particular temperature and then cool it, in order to kill harmful bacteria - ฆ่าเชื้อโรคด้วยความร้อนสูง
- popularise (verb): to make a lot of people know about something and enjoy it - ทำให้เป็นที่นิยม
