Chinese buyers cool on Thailand

Thailand dipped to fifth among destinations for Chinese property buyers, down one spot from last year and the top ranking in 2021, due to a slow recovery of travel and pricey flights.

Juwai IQI Group, a real estate marketing firm targeting the Chinese market, said Chinese buyers with smaller budgets who previously were the key market for Thailand now make up a reduced share of all travellers.

"The pandemic had a devastating impact on outbound travel," an executive said.

Noble Development said Chinese customers purchasing condo units still lag the level recorded before the pandemic, but the trend is improving.

The company blamed the limited number of flights to Thailand and more expensive airfares. They also said some Chinese customers told them their passport renewal was difficult.

Noble's condo sales to Chinese buyers in the first half of 2023 decreased to 30% of the total sales to foreign buyers, down from more than half in 2019 and previous years.

Taiwanese buyers overtook Chinese in the top position as they prefer the Thong Lor, Nana and Rama IX areas, the company said.

Chinese accounted for 30% of inbound travellers to Japan and 28% to Thailand, according to UN data.

In Germany, Chinese tourists made up 16% of non-EU visitors.

According to Juwai IQI, the top five countries this year for Chinese property purchases are Australia, Canada, the UK, the US and Thailand.

Vocabulary

  • account for: to be a particular amount or part of something -
  • budget: an amount of money able to be spent on something - งบประมาณ
  • cooling (adj): slowing down; increasing less rapidly than before - ชะลอลง
  • devastating: damaging badly or destroying - ทำลายล้าง
  • dip: to go downwards or to a lower level - ตกลง, ลดลง
  • key: most important - ที่สำคัญ
  • lag: to move or develop slowly or more slowly than others; to fall behind - ล้าหลัง, พัฒนาอย่างเชื่องช้า
  • limited: not much or enough; not very great in amount or extent - จำกัด
  • overtake (verb): (past: overtook) to become greater in number, amount or importance than something else - ตามทัน, ไล่ตามทัน
  • real estate: property - อสังหาริมทรัพย์
  • renewal (noun): a situation in which something is replaced, extended, improved or made more successful - การเริ่มใหม่, การต่ออายุ การเปลี่ยนใหม่
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