The telecommunications industry has progressed rapidly and definitively into the digital era. To keep up with varying customer demands and maintain its leadership in the telecommunications industry amid changes in digital technology, AIS has had to transition to becoming a fully functioning digital technology service provider.

In 2021, AIS's human resource strategies were initiated and enacted under the supervision of the Group CHRO (Chief Human Resource Officer) who translated the company’s ultimate vision and mission into “AIS the 6 Rs People” strategies and work plans for driving the organisation’s competitive advantages based on the following:

• The talent acquisition of a new generation workforce. AIS prepared to transition the organisation and its employees into the digital era by working with leading universities domestically and abroad to organise a career roadshow, opening up opportunities for students with digital functional skills to join AIS’s success.
• Lifelong Learning. AIS employees enhanced their digital literacy competencies for sustainable career growth and diversification beyond their base skills sets in line with changes spurred by digital disruption through the “Lifelong Learning Concept” in online, offline and hybrid learning development courses.
• Employee Health and Wellbeing. AIS human capital management enacts a strategy promoting a prevention approach with healthy lifestyles, both physical and mental, and good working environments. These are considered the fundamentals for driving employee happiness, work-life integration, engagement, and productivity, thereby driving the organisation to success and creating competitive advantages.

PTT is at the forefront of innovation- and technology-driven companies in Thailand. The company has drawn up strategies that efficiently deal with emerging technologies and changing consumer behaviours. Long-term plans are already in place for PTT to invest in new S-Curve Industries. Its strategies conform to the government’s Thailand 4.0 policy that seeks to build new S-Curve industries for the country.

PTT's innovation development comprises its Innovation Institute which engages in R&D with a focus on strengthening technological aspects and upgrading researchers’ capabilities to become experts in various fields, including extension and development of digital knowhow into digital transformation.

Through PTT Digital Solution Co.,Ltd., Innovation and Digital also strengthens the IT performance of PTT business units. To respond to megatrends, the company focuses on new S-Curve business development, including ExpresSo, electricity value chains, robotics, and Artificial Intelligence (AI).

Last year, PTT contributed its Smart Farming and Smart Marketing innovations to support communities affected by the Covid-19 pandemic. The technologies have been used to support products from farming and marketing communities in several provinces.

Banpu was quick to pivot its CSR activities to focus on fighting Covid-19 and supporting affected people across Thailand. Together with the Mitr Phol group, the company established a US$30-million fund named “Mitr Phol-Banpu Solidarity to Aid Thailand on Covid-19 Confrontation Endowment” to support frontline health workers and the most vulnerable communities.

With social support as a priority, Banpu has conducted a number of corporate social responsibility (CSR) projects, covering education, youth, community and environment development. Every CSR initiative under Banpu is aimed at promoting various forms of learning as well as creating positive sustainable impacts in terms of economy, society and environment.

Since its foundation, Chiva-Som has been dedicated to operating according to the world's highest environmental, ethical and sustainability standards at all levels of operations. Its pioneering and considered approach to sustainable practices has gained Chiva-Som a reputation as a respected authority on green practices within the travel industry. Corporate social responsibility (CSR) initiatives by the resort's dedicated team include Economic Sustainability, Socio-cultural Development, Environmental Preservation and Stakeholder Wellness.

New and innovative initiatives and policies are constantly being explored and employed throughout the resort. These include practices for energy efficiency and conservation, wastewater treatment and reuse, freshwater conservation, waste minimisation and recycling, air quality management and environmentally friendly product usage.

Central Retail’s communication strategies place great emphasis on customer relations management and are aimed at always improving the company's services and products, better meeting customer needs, and delivering them the most satisfaction and best experiences.

To maintain a good image and long term relations, the company communicates with customers 360°.

Central Retail’s branding campaigns support its strategy by maintaining a steady stream of communications about things that benefit the quality of customers’ lives.

To keep consumers up-to-speed with the newest experiences, the company takes pride in pioneering omnichannel retailing in Thailand. This bridging of customers’ physical and virtual worlds enables more seamless and intuitive shopping experiences.

The company's online platform is currently the most visited webstore among retailers that primarily operate physical stores.

Last year, Thailand’s biggest shopping centre developer launched its “C-Coin” digital currency, keeping pace with the rise of digital coins. The digital currency has been developed to offer customers an alternative payment channel once the sandbox phase is complete.

Flash Express is a private Thai logistic business that has revolutionised the logistic business in Thailand in terms of price and services. With door-to-door service from the first parcel, the company serves customers 24/7, 365 days a year without holidays.

Within two years, Flash Express was in the top three logistics brands in the market. Flash Express has the capability to raise funds from A-E+ within three years, resulting in a total business value of more than US$1,050 million (30 billion baht). Within three years, Flash Express has become Thailand's first unicorn startup.

Flash Express launched at just the right time as e-commerce was starting to surge and went on to become a unicorn. The company is now gearing up for business expansion within Asean, including Laos and the Philippines.

Bumrungrad International Hospital has an outstanding reputation for providing high quality medical care especially advanced tertiary or quaternary care for complicated diseases requiring specialist expertise in various fields. The hospital is fully equipped with state-of-the-art technologies and has garnered awards from several world-class organisations in recognition of its international standards. These days over 1.1 million patients from over 190 countries travel to Thailand to get medical treatment and care at Bumrungrad International Hospital.

Over its 40+ years in operation, the hospital has enjoyed an outstanding status as a distinguished brand, thanks to its commitment to four core pillars considered to be at the heart of treatment quality.

Doctor Anywhere connects individuals with doctors using technology and innovation. The application enables everyone to reach out for healthcare more easily and conveniently. Customers can consult with doctors via video calls on the Doctor Anywhere app from anywhere, anytime. The app covers general practitioners and specialists such as psychiatrists, OB-Gyn and ENT doctors.

Doctor Anywhere grew 300%-400% year-on-year in 2021, with over 2.5 million users in the region. The platform serves 900 corporate accounts and has more than 2,000 doctors and specialists in its network. Revenues are expected to jump five-fold in two years.

Successful acquisition of Dr Raksa, the biggest telehealth platform in Thailand, was also carried out. Combining strengths of Doctor Anywhere and Dr Raksa is seen as bringing a wider range of healthcare services and greater access to more doctors and specialists, with more convenience and efficiency for Thai users.

For 74 years, Viriyah Insurance has operated on a “Fairness Is Our Policy” principle which focuses not only on maximum profit for shareholders but on creating holistic balance in business undertakings in the interests of all stakeholders.

The company focuses on a customer centric strategy, with more than 160 service centres around Thailand having been set up. More branches and claims service centres will be established every year so clients in any province can enjoy convenient, speedy, and easily accessible services. Using up-to-date online technology designed for customer convenience and satisfaction, every branch and claims service centre can authorise claims to customers similarly to the headquarters in Bangkok.

The company has had the highest market share in the non-life insurance business for 29 consecutive years since 1992, and in the motor insurance business for 34 consecutive years since 1987. In 2020, the company earned direct written premiums of 33.32 billion baht and saw non-motor insurance increase from 4.1% to 4.5% with direct written premiums of 4.82 billion baht. Over 1 million claim cases are dealt with every year.

Founded 25 years ago, Krungsri Asset Management Co.,Ltd. has grown continually and has total assets under management (AUM) of over 600 billion baht as of September 2021.

The company currently offers over 120 funds covering a full range of multi asset classes, domestically and around the globe.

Despite the unprecedented Covid-19 crisis which had a profound impact on economies and the asset management industry, including a 6% contraction in mutual fund AUM in 2020, the first negative growth in 12 years, Krungsri Asset Management has remained resilient through the crisis, even as AUM growth has stayed flat.

In 2021, the company continued to gain market share in mutual funds, climbing from 7.6% of total fund value at the end of 2020 to 7.9% as of September 2021. Its market share in the private fund business increased, from 5.1% at the end of 2020 to 6.1% as of August 2021. The company’s overall AUM market share has grown impressively from 6.5% to 6.9% year-to-date.

Kerry Express is Thailand's No. 1 express delivery service, focusing on delivering utmost quality that exceeds customer expectations. As testified to by its many awards, Kerry Express Thailand is strongly committed to providing quality services, enriching society, caring for staff and being responsible to its stakeholders and investors.

SET-listed Kerry Express (KEX) made a strong entrance in the economy with nationwide coverage attracting a big pool of customers, including over 7.5 million new customers using KEX services for the first time in Q3/2021. A new delivery volume record of 167 million pieces was achieved during the first half of the year.

The company’s service quality continues to excel amid the pandemic: major quality indices reported record highs, with 99.86% on-time delivery, less than 1.2% parcel returns, and zero operational downtime.

Samsung Electronics aims to create a better normal for all with smarter technology and , personalised experiences and innovations centred around consumers and their evolving needs. The company focuses on designing and manufacturing innovative products that connect with daily life needs and aspirations and that increase people’s quality of life.

The company has adopted AI and robotics innovations, leveraging its seven global AI research centres with advanced technology. By integrating AI with its products, Samsung is creating new home experiences, including washing machines that optimise water usage, detergents, and wash cycles, and TVs with Quantum AI processors that can upscale HD content into pristine 8K resolution.

Among Samsung’s plants in 28 countries, the Thai Samsung Electronics Plant (TSE-P) located at Sriracha Saha Group Industrial Park, Chon Buri, is the first Samsung subsidiary outside South Korea. It has the largest Home Digital Appliances production capacity covering washing machines, refrigerators, ovens, air conditioners and dish washers.

In 2021, total production capacity reached 10 million units. As of September 2021, over 108 million units were manufactured by TSE-P with total investment of US$565 million. In terms of economic contribution, TSE-P has generated opportunities and employment for 4,000 Thai employees, along with 50,000 families in 120 companies in its supply chain in Thailand.