TRAVELING WITH PURPOSE:
Thailand’s Green Tourism Revolution

Socialgiver and the Tourism Authority of Thailand launch the Meaningful Travel campaign, promoting eco-conscious tourism and the conservation of Thailand's natural treasures.

In a groundbreaking collaboration, Socialgiver has joined forces with the Tourism Authority of Thailand's Stockholm office, aiming to reshape the tourism landscape in the Nordic and Baltic regions through the Meaningful Travel campaign. This innovative partnership seeks to promote responsible tourism by integrating sustainable practices into the heart of Thailand’s tourism industry.

The campaign is a call to action for Thai businesses, from luxe hotels to quaint restaurants and exhilarating activity providers, urging them to contribute to the preservation of Thailand’s verdant landscapes, with a special focus on the protection of its iconic big trees. A notable part of the campaign’s proceeds will bolster the efforts of the Big Trees Foundation, a pivotal organization dedicated to the conservation of Thailand’s natural heritage.

In the 2022-2023 period alone, the collaboration has led to the nurturing of over a quarter million big trees, showcasing the tangible impact of collective action towards environmental stewardship. Ms. Oraya Sutabutr, the visionary founder of Big Trees Foundation, highlighted the significance of this partnership, saying, “Our alliance with Socialgiver and the Tourism Authority of Thailand has not only broadened our reach but also deepened our impact in safeguarding the natural wonders of our country.”

This initiative is a testament to Thailand’s dedication to fostering responsible tourism, encouraging both the business sector and travelers to actively engage in environmental preservation and community enrichment.

For those interested in joining this transformative journey or seeking more information, visit Socialgiver’s Meaningful Travel campaign page. This campaign offers a unique opportunity for everyone involved in the travel industry to contribute to a movement that aims not just to explore the beauty of Thailand but to ensure it remains untouched for generations to come.

As the world leans into more conscious travel practices, the partnership between Socialgiver and the Tourism Authority of Thailand sets a promising example of how tourism can evolve into a powerful catalyst for positive environmental and societal change. Through the Meaningful Travel campaign, every journey to Thailand can now support the noble cause of preserving the nation’s lush landscapes and majestic trees, marking a step forward towards a more sustainable and responsible global tourism ethos.