Under her leadership, Krungsri Consumer Group’s competitiveness was successfully maximized. She has also contributed greatly in building the brand ‘Krungsri First Choice’, the leader in credit card and personal loan business. Ms Nayanee has also been trusted by her peers in the business to assume the position of Chairwoman of Personal Loan Club during 2015 – 2019.
Bachelor’s Degree in Business Administration
- Assumption University (ABAC)
Master’s Degree Program in Marketing (MIM) (International Program)
- Thammasat University
Owed a debt of gratitude
Nayanee Peaugkham, 54, has spent more than 20 years honing her experience in financial services.
That experience and the teamwork at leading unsecured loan provider Krungsri Consumer has helped customers ease their debt burden during the pandemic, thanks in part to chairwoman Ms Nayanee.
Krungsri Consumer operates under Bank of Ayudhya (BAY), which uses the marketing name Krungsri.
Krungsri Consumer has offered several financial instruments, including a refinance programme, to help customers ease their debt burden.
The company’s refinancing programme for non-delinquent accounts started in May 2020 and continues until the end of this year. Total approved refinancing accounts since the beginning of the scheme to the end of 2021 stood at 131,400 accounts with a total approved amount of 6.6 billion baht.
Most of its existing customers are in the mass market segment.
Easing customers’ debt is in line with the Bank of Thailand’s launch of debt relief measures over the past couple of years to mitigate the pandemic impact on bank customers.
Ms Nayanee started her career with GE Capital (Thailand) in 1999, taking a lead role in its personal loan and sales finance products.
GE Capital is the first foreign firm to pioneer consumer banking business in Thailand, which later sparked the local consumer banking boom.
BAY completed the acquisition of GE Capital’s consumer finance businesses in Thailand in 2009, which paved the way for it to become a leader in the Thai consumer banking business.
Ms Nayanee was appointed chairwoman of Krungsri Consumer in 2020 while the Covid-19 outbreak was spreading worldwide, including in Thailand.
She said the success of an organisation is not the work of any single individual, but the contribution of a strong team with everyone committed to creating the best products and services possible to cater to the needs of customers.
“It also takes visionary leaders to head an organisation and empower the team, introduce and support innovative business directions to push ahead of the competition, earning us continued support from our customers,” said Ms Nayanee.
She said she is proud of the opportunities to create new services and products for customers, as well as build new businesses for the group and watch them grow.
Part of her pride stems from building a great team of talented employees and young leaders, as well as bringing in new technologies and digital innovations to enhance the business, said Ms Nayanee.
Krungsri Consumer ranks No.1 in market share for both personal loan and credit card business, at 28% and 15%, respectively.
She said Krungsri Consumer this year will focus on the use of digitalised processes and innovation as well as in-depth data analytics to understand the customer demand to deliver appropriate products and services.
“We will be fostering the ‘Next Normal workplace culture’, allowing our employees to work from anywhere to allow flexibility and more work-life balance, while still maintaining efficiency in our business processes,” said Ms Nayanee.