Web ads placement with high viewability for your greater ROI

Bangkok Post Online can help all marketers achieve your advertising and marketing objectives by offering a wide variety of rich media formats to help you strengthen brand awareness and ultimately yield a high ROI. Whether your ads is the standard IAB placements or the specification below to us or request for innovative ads solutions display, we are eager to help you create new experiences for your consumers.

Available targets include

  • Reader interest by contents
  • Geographic target
  • Devices target
  • OS Target
  • Date target
  • Time target

Available metric include

  • Impression
  • Click through rate

PRODUCT OVERVIEWS

WEB STANDARD ADS

AD PRODUCT DIMENSION INTERACTIVE FILE SIZE HTML5 FILE SIZE IN-ADS VDO PRICE PER CPM THB(USD)
HOMEPAGE SECTION RUN ON SITE DMP
BILLBOARD TOP 970x250 YES 200K 1MB 2.2MB 1,000 THB (33 USD) 900 THB (28 USD) 800 THB (26 USD) 1500 THB (47 USD)
BILLBOARD 2 970x250 YES 200K 1MB 2.2MB 900 THB (28 USD) 800 THB (26 USD) 700 THB (22 USD) 1300 THB (42 USD)
BILLBOARD 3 970x250 YES 200K 1MB 2.2MB 800 THB (26 USD) - - -
IAB LEADERBOARD TOP 728X90 YES 35K 200K 2MB 450 THB (15 USD) 300 THB (10 USD) 250 THB (7 USD) 700 THB (25 USD)
IAB LEADERBOARD 2,3 728X90 YES 35K 200K 2MB 300 THB (9 USD) 250 THB (7 USD) 200 THB (6 USD) 600 THB (22 USD)
RESPONSIVE RECTANGLE 300x250 Desktop & Mobile YES 35K 200K 2MB 400 THB (15 USD) 300 THB (10 USD) 250 THB (9 USD) 700 THB (25 USD)
IAB DOUBLE RECTANGLE 300x600 YES 35K 200K 2MB - 600 THB (20 USD) 550 THB (14 USD) 1500 THB (47 USD)
IAB BELT TOP 1200x250 YES 35K 200K 2MB 1500 THB (47 USD) 1400 THB (45 USD) 1300 THB (42 USD) -
IAB BELT 2 1200x250 YES 35K 200K 2MB 1400 THB (45 USD) 1300 THB (42 USD) 1200 THB (39 USD) -
IAB BELT 3 1200x250 YES 35K 200K 2MB 1300 THB (42 USD) - - -
VDO OUTSTREAM IN-READ 300x250, 336x280 Desktop & Mobile YES 35K 200KB 2MB - 350 THB (9 USD) 300 THB (10 USD) 700 THB (25 USD)
640x360 Desktop only YES 35K 200KB 2MB - 500 THB (16 USD) 450 THB (15 USD) 900 THB (28 USD)

WEB RICH MEDIA ADS

AD PRODUCT DIMENSION INTERACTIVE FILE SIZE HTML5 FILE SIZE IN-ADS VDO PRICE PER CPM THB(USD)
HOMEPAGE SECTION RUN ON SITE
COVER PAGE* 800X500 *Not Show in Browser Chrome YES 80K 500K 2MB 1,500 THB (50 USD) 1,200 THB (40 USD) 1,000 THB (33 USD)
SKIN (Wrap) + BELT TOP 1.Homepage: 1920x1600px + 1200x250 YES 100K 600K NO 400,000 THB / Week - -
1.Section: 1920x930px + 1200x250 YES 100K 600K NO - 300,000 THB / Week -
1.Article: 1920x1600px + 1200x250 YES 100K 600K NO - 300,000 THB / Week -

IN-VDO ADS

AD PRODUCT DIMENSION INTERACTIVE FILE SIZE HTML5 FILE SIZE IN-ADS VDO PRICE PER CPM THB(USD)
VIDEO(INDEX) VDO(SUB CHANNEL)
PRE-ROLL 16:9 - 1280x720 (720P), 960x640 (720P) is recommended. 640x360 is acceptable. YES 35K 200K 5MB 800 THB (27 USD) 500 THB (17 USD)
VDO + Highlight 16:9 - 1280x720 (or 720P) is recommended. 640x360 is acceptable. YES 35K 200K 5MB 50,000 THB /Week -
  • *Cover page advertisements are shown on Bangkokpost.com homepage and the 1st time users access Bangkokpost.com articles from Facebook or Google.
  • *Push Down is offered run all channel.
  • *Full-screen VDO ads will be displayed after click on leaderboards or Rectangles.
  • *Rectangle banners for EDM only supports .jpg and .png image files.

GENERAL GUIDELINE

Pricing: Price per CPM are varied to

  • - Channel sections including news, business, opinion, travel etc.
  • - Ads zones specified on home page, channel index, and run all site
  • - Ads positions on web pages scrolled
  • - Additional interactivity and VDO in each.
  • - VDO hosting
  • - Special customisation
  • - Pricing is excluded VAT

File formats: Flash, GIF, PNG, HTML, 3rd party media tag code are acceptable.

VDO: Video ads will play automatically but without sound.

Interactivity: including animation, poll, game.

ELECTRONIC DIRECT MAILER (EDM)

AD PRODUCT DIMENSION FILE FORMAT FILE SIZE TARGET GROUP PRICE/EMAIL
DEDICATED EDM 700x1,600 PX HTML, .gif, .jpg 200K RUN ALL [MIN 10,000 list] 5 THB (0.20 USD)
        SELECT GENDER 7 THB (0.25 USD)
        SELECT GENDER + AGE 9 THB (0.30 USD)
        SELECT GENDER + AGE + INTERESTING 12 THB (0.40 USD)
AD PRODUCT DIMENSION INTERACTIVE FILE SIZE HTML5 FILE SIZE IN-ADS VDO PRICE PER CPM
RECTANGLE BANNER FOR EDM 300X250 NO 35K NO NO 250 THB (9 USD)

HTML5: is the new dynamic and engaging interactive advertising that reach customers compatible with all devices.

For additional information on product overview and guideline, please contact us