Web ads placement with high viewability for your greater ROI
Bangkok Post Online can help all marketers achieve your advertising and marketing objectives by offering a wide variety of rich media formats to help you strengthen brand awareness and ultimately yield a high ROI. Whether your ads is the standard IAB placements or the specification below to us or request for innovative ads solutions display, we are eager to help you create new experiences for your consumers.
Available targets include
- • Reader interest by contents
- • Geographic target
- • Devices target
- • OS Target
- • Date target
- • Time target
Available metric include
- •Impression
- •Click through rate
PRODUCT OVERVIEWS
WEB STANDARD ADS
| AD PRODUCT | DIMENSION | INTERACTIVE | FILE SIZE | HTML5 FILE SIZE | IN-ADS VDO | PRICE PER CPM THB(USD) | |||
|---|---|---|---|---|---|---|---|---|---|
| HOMEPAGE | SECTION | RUN ON SITE | DMP | ||||||
| BILLBOARD TOP | 970x250 | YES | 200K | 1MB | 2.2MB | 1,000 THB (33 USD) | 900 THB (28 USD) | 800 THB (26 USD) | 1500 THB (47 USD) |
| BILLBOARD 2 | 970x250 | YES | 200K | 1MB | 2.2MB | 900 THB (28 USD) | 800 THB (26 USD) | 700 THB (22 USD) | 1300 THB (42 USD) |
| BILLBOARD 3 | 970x250 | YES | 200K | 1MB | 2.2MB | 800 THB (26 USD) | - | - | - |
| IAB LEADERBOARD TOP | 728X90 | YES | 35K | 200K | 2MB | 450 THB (15 USD) | 300 THB (10 USD) | 250 THB (7 USD) | 700 THB (25 USD) |
| IAB LEADERBOARD 2,3 | 728X90 | YES | 35K | 200K | 2MB | 300 THB (9 USD) | 250 THB (7 USD) | 200 THB (6 USD) | 600 THB (22 USD) |
| RESPONSIVE RECTANGLE | 300x250 Desktop & Mobile | YES | 35K | 200K | 2MB | 400 THB (15 USD) | 300 THB (10 USD) | 250 THB (9 USD) | 700 THB (25 USD) |
| IAB DOUBLE RECTANGLE | 300x600 | YES | 35K | 200K | 2MB | - | 600 THB (20 USD) | 550 THB (14 USD) | 1500 THB (47 USD) |
| IAB BELT TOP | 1200x250 | YES | 35K | 200K | 2MB | 1500 THB (47 USD) | 1400 THB (45 USD) | 1300 THB (42 USD) | - |
| IAB BELT 2 | 1200x250 | YES | 35K | 200K | 2MB | 1400 THB (45 USD) | 1300 THB (42 USD) | 1200 THB (39 USD) | - |
| IAB BELT 3 | 1200x250 | YES | 35K | 200K | 2MB | 1300 THB (42 USD) | - | - | - |
| VDO OUTSTREAM IN-READ | 300x250, 336x280 Desktop & Mobile | YES | 35K | 200KB | 2MB | - | 350 THB (9 USD) | 300 THB (10 USD) | 700 THB (25 USD) |
| 640x360 Desktop only | YES | 35K | 200KB | 2MB | - | 500 THB (16 USD) | 450 THB (15 USD) | 900 THB (28 USD) | |
WEB RICH MEDIA ADS
| AD PRODUCT | DIMENSION | INTERACTIVE | FILE SIZE | HTML5 FILE SIZE | IN-ADS VDO | PRICE PER CPM THB(USD) | ||
|---|---|---|---|---|---|---|---|---|
| HOMEPAGE | SECTION | RUN ON SITE | ||||||
| COVER PAGE* | 800X500 *Not Show in Browser Chrome | YES | 80K | 500K | 2MB | 1,500 THB (50 USD) | 1,200 THB (40 USD) | 1,000 THB (33 USD) |
| SKIN (Wrap) + BELT TOP | 1.Homepage: 1920x1600px + 1200x250 | YES | 100K | 600K | NO | 400,000 THB / Week | - | - |
| 1.Section: 1920x930px + 1200x250 | YES | 100K | 600K | NO | - | 300,000 THB / Week | - | |
| 1.Article: 1920x1600px + 1200x250 | YES | 100K | 600K | NO | - | 300,000 THB / Week | - | |
IN-VDO ADS
| AD PRODUCT | DIMENSION | INTERACTIVE | FILE SIZE | HTML5 FILE SIZE | IN-ADS VDO | PRICE PER CPM THB(USD) | |
|---|---|---|---|---|---|---|---|
| VIDEO(INDEX) | VDO(SUB CHANNEL) | ||||||
| PRE-ROLL | 16:9 - 1280x720 (720P), 960x640 (720P) is recommended. 640x360 is acceptable. | YES | 35K | 200K | 5MB | 800 THB (27 USD) | 500 THB (17 USD) |
| VDO + Highlight | 16:9 - 1280x720 (or 720P) is recommended. 640x360 is acceptable. | YES | 35K | 200K | 5MB | 50,000 THB /Week | - |
- *Cover page advertisements are shown on Bangkokpost.com homepage and the 1st time users access Bangkokpost.com articles from Facebook or Google.
- *Push Down is offered run all channel.
- *Full-screen VDO ads will be displayed after click on leaderboards or Rectangles.
- *Rectangle banners for EDM only supports .jpg and .png image files.
GENERAL GUIDELINE
Pricing: Price per CPM are varied to
- - Channel sections including news, business, opinion, travel etc.
- - Ads zones specified on home page, channel index, and run all site
- - Ads positions on web pages scrolled
- - Additional interactivity and VDO in each.
- - VDO hosting
- - Special customisation
- - Pricing is excluded VAT
File formats: Flash, GIF, PNG, HTML, 3rd party media tag code are acceptable.
VDO: Video ads will play automatically but without sound.
Interactivity: including animation, poll, game.
ELECTRONIC DIRECT MAILER (EDM)
| AD PRODUCT | DIMENSION | FILE FORMAT | FILE SIZE | TARGET GROUP | PRICE/EMAIL |
|---|---|---|---|---|---|
| DEDICATED EDM | 700x1,600 PX | HTML, .gif, .jpg | 200K | RUN ALL [MIN 10,000 list] | 5 THB (0.20 USD) |
| SELECT GENDER | 7 THB (0.25 USD) | ||||
| SELECT GENDER + AGE | 9 THB (0.30 USD) | ||||
| SELECT GENDER + AGE + INTERESTING | 12 THB (0.40 USD) |
| AD PRODUCT | DIMENSION | INTERACTIVE | FILE SIZE | HTML5 FILE SIZE | IN-ADS VDO | PRICE PER CPM |
|---|---|---|---|---|---|---|
| RECTANGLE BANNER FOR EDM | 300X250 | NO | 35K | NO | NO | 250 THB (9 USD) |
HTML5: is the new dynamic and engaging interactive advertising that reach customers compatible with all devices.
For additional information on product overview and guideline, please contact us