Meaningful work, flexible work-life balance and career opportunities are key for Generation Z and millennials in Thailand, according to a survey by consulting firm Deloitte.

The Deloitte 2024 Gen Z & Millennial Survey included 22,841 respondents aged 19 to 29 (Gen Z) and 30 to 41 (millennials) in 44 countries, of which 301 were employed in Thailand. Of the Thai respondents, 201 were Gen Z and 100 millennials.

The cost of living is the top concern both in Thailand and globally, said Deloitte Thailand.

The second and third most common concerns among Gen Z employees in Thailand were unemployment and inequality of wealth.

The second and third most common concerns among millennial employees in Thailand were income inequality and political instability or global conflict.

The survey found 96% of Gen Z and 99% of millennials in Thailand said that having a sense of purpose in their job is either "somewhat important" or "very important" in relation to their job satisfaction and overall well-being.

Moreover, 55% of Gen Z and 60% of millennials in Thailand said they refuse to carry out tasks that go against their ethics and beliefs, while 55% of Gen Z and 57% of millennials said they refuse to work with organisations that contradict their values.

They choose to work with organisations that prioritise a work-life balance, offer learning and development opportunities, and provide meaningful work.

Regarding climate change, 81% of Gen Z and 92% of millennials in Thailand expressed concern, higher than the global average of 62% and 59%, respectively.

They also viewed that the government and businesses should play a greater role in addressing climate change, with 90% of Gen Z and 91% of millennials willing to pay more for environmentally friendly products.