The popular dating app Tinder has met its match in Nakhon Ratchasima, in the form of angry local women complaining about a billboard ad that compares them to tasty food.

One of the billboards is located on a building less than 500 metres away from the statue of Thao Suranari, a local heroine.

The billboards display text in Thai that hail “Nakhon Ratchasima’s Tasty Treats”, with a choice of phad mi Korat (a famous local noodle dish) and phu sao Korat (Korat girls). The first carries a red X while the latter has a green check mark.

Such a comparison is disrespectful towards women, said the leader of the Korat Women’s Rights Protection group, who is demanding that the billboards be taken down.

She said local women are proud of their identity as descendants of Thao Suranari, known locally as Lady Mo.

“Women should be treated with respect, not only in this province but also in other areas,” she said.

A local folk song artist said that using the word “tasty” to describe local women is inappropriate.