ClassPass registers membership of 1,000
Lured by Thailand's growing interest in exercise, ClassPass, one of the world's largest fitness networks, has debuted in Thailand.
Punn Chanrasmi, country manager of ClassPass Thailand, said the company has teamed up with over 100 premier studios in Bangkok to allow people to exercise in various courses.
ClassPass connects members to a variety of fitness experiences including yoga, cycling, Pilates, barre, strength training, dances, sports and more.
In Thailand, ClassPass partners include Absolute You, Base, Physique 57, Pilates Plus, RYDE, The LAB and TRIBE. The ClassPass mobile app is live in Thailand and is available on iOS and Android via the Apple App Store and Google Play, respectively.
Some 90% of members are expected to have a chance to experience a new studio and 70% can try new exercise classes.
ClassPass is an aggregator platform like Agoda and Grab, offering many kinds of exercise. There are two packages for membership and two tiers. Customers can use the service between 5-8 times for a 1,199-baht fee per month, or 15-20 classes for 2,499 baht.
This will provide via the credit system, which allows for classes to be priced dynamically depending on the levels of supply and demand. Membership can visit their favourite studio an unlimited number of times each month by using more credits, or they can opt to take more classes every month by booking lower credit classes.
Apart from Thailand, membership can use this service via ClassPass 12,000 partner studios in over 50 major cities around the world.
"We are very pleased with the early traction we are seeing in Bangkok," said Claire Goodill, general manager of ClassPass Asia-Pacific.
Thailand is the eighth country in the world and the third in Southeast Asia that the company is expanding into.
"Thailand will be an important market for us and we aim to become the largest platform fitness centre in the country in the near future," Mr Punn said.
In addition to fitness, Mr Punn said the company is interested in expanding into new areas such as wellness, massages, acupuncture and facials next year.