Elite Card nears 60% sales growth in financial Q1
published : 4 Apr 2019 at 04:00
newspaper section: Business
Thailand Elite Card recorded sales growth of close to 60% in its fiscal first quarter as profit reached 276 million baht.
Mana Pongsanarakul, president of Thailand Privilege Card Co, the operator of Thailand Elite Card, said total revenue during the first quarter (October to December 2018) was 364 million baht, up 58.5% year-on-year.
As of March 25, Elite Card had 7,617 members, 2,445 of whom signed up before 2013 and the remaining 5,172 who signed up after.
In the company's fiscal 2018 (Oct 1, 2017 to Sept 30, 2018), the membership growth rate was 37% and the top five nationalities to sign up were Chinese, British, Japanese, American and French.
"We have a long-term strategy for five years, with the vision to be Asia's leading provider of extraordinary privileges for friends of Thailand," Mr Mana said. "The company has a role in helping to raise the level of tourism in Thailand for tourists with high purchasing power, including the opportunity to benefit and express gratitude to foreigners. We have a variety of card packages to choose from."
He said the company focused more on improving technology services last year and on applications that let members access services more easily and quickly.