UOB highlights digital transformation scheme

UOB highlights digital transformation scheme

Felix Tan, Co-Head, The FinLab (right), and Piyaporn Ratanaprasartporn, executive director and country head of channels and digitalisation for UOB (Thai), promote a digital scheme for SMEs.
Felix Tan, Co-Head, The FinLab (right), and Piyaporn Ratanaprasartporn, executive director and country head of channels and digitalisation for UOB (Thai), promote a digital scheme for SMEs.

UOB (Thai) has showcased its digital transformation programme that helped 15 small and medium-sized enterprises (SMEs) update their businesses for the digital era.

The programme, which began in May, was conducted by UOB Thai and The FinLab, in collaboration with the Digital Economy Promotion Agency, the National Science and Technology Development Agency and the Office of SME Promotion.

Tan Choon Hin, chief executive of UOB Thai, said the "Smart Business Transformation" programme helps SMEs embrace the growth opportunities presented by the digital economy.

"We recognise the active role we can play in contributing to the Thailand 4.0 initiative, which aims to help SMEs innovate and adopt technology. With our established and integrated network across the region, UOB Thai is well-positioned to partner SMEs in their ambition to grow their businesses domestically and overseas," he said.

Under the guidance of experts, the SMEs reviewed and adjusted their business models and developed long-term digital transformation strategies. The SMEs also evaluated and piloted technology solutions from more than 350 applications received by The FinLab.

The solutions piloted address business challenges like how to apply data analytics to better understand customers, how to use digital marketing to increase leads and sales, and how to improve efficiency through process optimisation.

"The scheme made it clear each of these 15 SMEs have the drive and desire to transform their business," said Felix Tan, co-head of The FinLab.

"They displayed their commitment to tackling the issues within their businesses and openness to incorporating new ideas and digital solutions."


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