Study lists top Gen Y brands
Favourites for Thais are donuts, shopping
published : 13 Sep 2019 at 04:01
newspaper section: Business
Thai millennials' favourite brands in 2019 include Lazada, Grab Taxi, The Mall, Central, Cafe Amazon, Auntie Anne's, Krispy Kreme, Mister Donut, Watsons, Taokaenoi, Jobthai.com, Acer Computer, S&P and Makro, according to a new study by Influential Brands and Neo Target.
The study was released ahead of next month's "2019 Asia CEO Summit & Award Ceremony" where hundreds of business and professionals from Thailand and overseas are expected to celebrate the best in business excellence.
Vannee Leelavechbutr, founder and chief executive of Neo Target, a brand reputation consulting firm based in Bangkok, said Neo Target and Influential Brands (from Singapore) are co-organising the awards to celebrate extraordinary individuals and multinational organisations.
Gen Y or millennials are recognised as a pivotal generation that is going to make a fundamental impact on the world over the next 20 years with higher average incomes compared to other generations, said Mrs Vannee. Asia has over 1 billion millennials, or 86% of the total Gen Y population.
In addition to the Influential Brands Awards, the event recognises several other categories such as top chief executives, influential women, outstanding leaders, top employer brands and outstanding brands.
Mrs Vannee says the Asia CEO Summit offers a chance to network.
The event is scheduled to take place on Nov 19 at the Chatrium Hotel Riverside Bangkok. Over 150 executives from other Asean nations are expected to attend, as well as a total of 300 attendees from nearly 100 organisations.
"The event is not just a platform for celebration, but it also serves as an opportunity for Thai executives and professionals to connect to their peers internationally," Mrs Vannee said.
"There is also the potential to create a vast network of business people across the continent."