AIA Thailand has partnered with Medix, a global provider of access to quality medical care, to offer personal medical case management to serve customers facing critical illnesses.
In the first stage, services will cover three groups of the company's customers, consisting of infinite care (those who have health insurance policy protection of 60 million to 120 million baht per year), the AIA Prestige Club (those who are holders of prestige insurance products or have total annual insurance premium payments of at least 250,000 baht) and critical illness policy holders (those with policy protection of at least 3 million baht).
Some 100,000 customers are covered by personal medical case management, said chief marketing officer Ekarat Thitiman.
The company plans to expand coverage scope to a wider customer base once customers have greater understanding about these services, he said.
Customers who have Medix services will able to gain access to illness assessment from Medix's specialised medical team, which includes more than 300 staffers and a network of medical specialists in various illnesses of more than 4,000 people worldwide.
These assessments provide tools to diagnose the cause of disease. Customers can receive appropriate medical care worldwide.
Chief executive Alger Fung said critical illnesses, medical protection and unit-linked insurance products are AIA's focus this year.
The company will compete through a strategy of bringing innovations to the insurance market, including services related to critical illnesses.
"This is the first time a Thai insurance company has personal medical case management services, distinguishing our company from others, as we don't want to be only the payer [for critical illness claims] but also a life partner," Mr Fung said.
Thailand is the fifth country in Asia to implement personal medical case management, following Hong Kong, Singapore, Indonesia and Malaysia, he said.
Most of Medix's customers are insurance companies, large corporations and tech firms seeking to provide personal medical case management services.