Fruit growers banking on various online platforms

Fruit growers banking on various online platforms

Mr Jurin meets local vendors at a fresh fruit market in Pathum Thani. (Photo by Apichit Jinakul)
Mr Jurin meets local vendors at a fresh fruit market in Pathum Thani. (Photo by Apichit Jinakul)

The Commerce Ministry is teaming up with seven leading online platforms to sell premium-grade fruit, the latest attempt to help farmers dispose of produce during the harvest season.

According to Commerce Minister Jurin Laksanawisit, the online channel will help fruit growers to drain their output now that several orchards are unable to export their produce because of the coronavirus outbreak.

The latest scheme enables local consumers to buy export-grade fruits such as mango, durian, mangosteen, longan and lychee.

The participating online platforms are Thailandpostmart, Shopee, Lazada, JD Central, Jatujakmall, Cloudmall and The Hub Thailand.

Mr Jurin said the ministry expects to draw more than 50 groups of farmers, cooperatives, community enterprises and exporters to participate in the online sales scheme.

On the export front, he said in addition to, in which the ministry forged a partnership yesterday, officials have also assigned the International Trade Promotion Department to promote more online sales for Thai fruit through several leading online platforms including China's Tmall, India's Bigbasket, Camobida's, Japan's Aeon, Singapore and US's Amazon and South Korea's Lotte.

The department has been instructed to continue holding business matching events for fruit between foreign buyers and Thai exporters after the latest mango business matching event with South Korean importers drew sales of 3,200 tonnes worth US$15 million.

Mr Jurin said the government has already settled on a protocol for land transport of fruit with China, which became effective yesterday, leading to more convenient shipments to China through Laos and Vietnam.

Currently Thailand exports fruit through four border checkpoints: Mohan, Youyi Guan, Dongxing and the Pingxiang border gate.

China accounted for 57.1% of Thai fresh, frozen and dried fruit shipments last year, generating 64.5 billion baht worth of export income.

The Thai Fresh Fruit Traders and Exporters Association forecasts the export value of fruit to grow by at least 10% this year from 113 billion baht last year, as international demand for Thai fruit, including from China, remains strong despite the coronavirus contagion.

Do you like the content of this article?

Giant killers

Thailand shocks powerful Dominican Republic to close out first round of world women's volleyball championship with four wins and just one loss.


‘Phenomenal’ Arsenal sink 10-man Spurs

LONDON: Mikel Arteta insisted Arsenal proved their credentials as genuine Premier League title contenders with an impressive 3-1 win over 10-man Tottenham in Saturday’s north London derby.


Business chiefs unite for green future

The CEOs of five of Thailand’s leading businesses have stressed the need for companies of all sizes to contribute more to environmental protection, saying it is now the norm in development and sustainability practice.