AIS has introduced an online mobile phone service in response to the pandemic, providing a full-service SIM card called GOMO without requiring customers to visit a store.
For 299 baht a month, GOMO offers full-speed internet at 50GB, unlimited internet at 512 Kbps, unlimited AIS Super WiFi, free calls to all networks for 100 minutes, YouTube Premium ad-free and a work-anywhere package.
GOMO also includes a free coronavirus life insurance plan from now to June 30.
The SIM can be purchased through AIS's website, where customers can select a package, choose a number, make payments and provide proof of identity.
Pratthana Leelapanang, chief consumer business officer of AIS, said mobile and internet have become essential to the lifestyle of every group of people, especially the new generation.
The latest group, known as Gen C (for connected), has high spending, a desire to find new experiences and strong familiarity with the internet.
For Gen C, it's second nature to communicate, search for information, watch movies and shop online.
Under the GOMO brand, AIS is focusing on 100% online services for work, entertainment, social media and e-commerce, Mr Pratthana said.
GOMO is ready to go online at any time and will complete the experience of customers for online usage, he said.