Thai spa brand eyes international invasion, “Bonita Spa Expert” aims for world number one spa spot
published : 30 Jun 2020 at 18:00
Spas are parts of the hospitality industry most affected by social distancing in the Covid-19 era but at least one visionary practitioner is taking a big leap into the ‘now normal’ with new safeguards. Staying at home so long is hardly restful and in fact puts more pressure on people.
Bonita Spa Expert by Pakkapat Patcharawichayanon, CEO, Ruaysuk Ruaysup Co., Ltd., one of Thailand’s leading spa brands with an expanding franchise is now implementing a new strategy of franchise expansion into international markets, notably the US, Middle East, and Europe.
Caption: A driven marketer, Pakkapat Patcharawichayanon MBA, is a world class bank executive-turned entrepreneur whose fondness for spa treatments and business acumen have combined to great effect.
“We are gearing up to move onto the international stage within the coming two years,” she explained.
In the previous five years, the company has been expanding already but the Covid-19 crisis caused trauma with its heightened healthcare needs and reduction of purchasing power. Bonita Spa Expert figures show that after the third phase easing of lockdown measures, the number of spa-goers shot up by three times, the highest recorded increase since the business began.
Besides general consumers, the business has now attracted enormous interest from domestic and international investors to open spa businesses under Bonita Spa branding, inspiring the brand to open more branches both in Thailand and overseas.
“Beauty and health orientation is the focus of our brand expansion as we seek to serve increasing consumer demand for wellbeing services.”
“Our goal is to reach 20 branches by the final quarter of 2020. With franchising expansion our key strategy, to move forward and we plan to open 10 more branches in Thailand this year.”
The company is thus generating new business through its new and established partnerships. To find out more please contact https://www.bonita-spaexpert.com or FB: @Bonitaspa99 or Tel : +66 63-696-2669