What’s driving Gojek Super App’s success?
It’s no secret that ride-hailing has forever changed the mobility industry and Gojek is one of the key drivers.
Gojek has become the service provider of anything and everything that people need in their daily life and soon will be the household name among Thais, as the GET app, a popular platform providing motorcycle-taxi and food delivery services, will rebrand as Gojek.
Gojek's success story is well-known. Founded by Nadiem Makarim in 2010, as a call centre with just 20 motorbike drivers, the name Gojek is derived from “Ojek,” an Indonesian expression meaning motorcycle taxi.
The company began distributing its ride-hailing app in 2015 and has since grown into a daily services provider that helps users get to where they are going, have meals delivered to where they are, make payments and tend to an array of other errands.
Gojek has been guided by its core belief that technology can provide solutions to a country’s most pressing problems. The technologically savvy start-up went on to achieve exponential growth, becoming Indonesia’s first unicorn (US$1 billion value) and subsequently, the first home-grown Indonesian decacorn (an unlisted company whose corporate value surpasses $10 billion – a rare beast; only about 20 exist!).
Gojek’s success was the result of its multiple services, including motorbike ride-sharing (GoRide), delivery (GoSend), and shopping (GoMart) for users in Indonesia. The company went on to expand to other areas in Southeast Asia in 2015.
In 2018, Gojek began its business in Thailand under the GET brand, adopting a hyper local approach to gain a deep understanding of the needs of Thai consumers.
Today, Gojek has transformed into a “super app”: a one-stop platform with more than 20 services, connecting more than 170 million users with over two million driver-partners and 500,000 merchant partners.
In successfully undertaking billions of transactions each year, Gojek is determined to further strengthen its presence, especially in Thailand. It seeks a 50:50 user base between Indonesian and international markets and intends to make a difference by employing effective innovation solutions for life.
While consumers in Thailand may not be familiar with the Gojek name currently, Thais can expect to discover innovations at scale and improved solutions to life’s daily frictions.