Survey: 86% of Thais ready to buy on 11.11

Survey: 86% of Thais ready to buy on 11.11

Up to 86% of Thais are planning to shop online on Nov 11, a popular day for deals on various e-commerce platforms, according to a survey by Marketbuzzz.

However, only 37% will actually go to brick-and-mortar stores for the event.

The survey of 500 people also revealed the median amount shoppers plan to spend is 1,000 baht.

For the event referred to as Singles Day, two out of three Thais plan to buy products for themselves, with the same percentage expected to buy items for their family.

A much smaller proportion plan to buy items for friends or partners, only one in seven.

Shopee and Lazada are the top online destinations for Thai shoppers, although this is largely driven by the type of products they want to buy.

Electronic accessories, home appliances and food and drink products are the top three product categories most likely to be purchased this year.

"While many people have been watching their spending with Covid-19, it appears they are still willing to spend on themselves and their families on Nov 11," said Grant Bertoli, Marketbuzzz chief executive.

"No doubt the promotions are going to play a critical role, as shoppers will be searching for the best bargains for the products they buy."

Do you like the content of this article?
COMMENT (1)

Bangkok hurries for more jabs

A political tug of war may be the key factor determining when Bangkok is allowed to reopen to fully vaccinated tourists.

05:00

Capital not open to tourists yet: BMA

The Bangkok Metropolitan Administration (BMA) has no plans to reopen to foreign tourists on Oct 15 and it will not be up for talks until more than 70% of residents are fully vaccinated, says Bangkok governor Aswin Kwanmuang.

04:55

'Let's go home Dad'

A finger bone of late national artist Thawan Duchanee, which was stolen seven years ago, has been returned to his son after a superstitious artist claimed that hanging the stolen relic by his easel boosted his painting talent.

04:44