Retail property developer Central Pattana Plc (CPN) has received two Thailand Corporate Excellence Awards 2020 for a second year in marketing and financial management.
Prime Minister Prayut Chan-o-cha presided over the awards ceremony and presented the awards held by the Thailand Management Association (TMA) in collaboration with the Sasin Graduate Institute of Business Administration at Chulalongkorn University.
The management of CPN represented the company at the event, including Wallaya Chirathivat, deputy chief executive; Naparat Sriwanvit, senior executive vice-president of finance, accounting and risk management; and Nattakit Tangpoonsinthana, executive vice-president of marketing.
"The year 2020 is a challenging year to operate a business because the pandemic has affected many sectors. Central Pattana has had to adapt our business, as have the community and all stakeholders," said Ms Wallaya.
"We are honoured and proud to receive the Thailand Corporate Excellence Awards as this reflects the successful implementation of our commitment to build a better quality of life for our customers and society along with operating our business for sustainability. Our strengths are in the two main fields where we won the awards: we use innovative and creative marketing activities beneficial to our partners and entrepreneurs; and we maintain our financial stability by adjusting our investment strategy and through efficient business management."
The company has helped its 15,000 partners with over 100,000 employees to maintain their workforce and to generate income by waiving and/or discounting rental fees for partners or tenants as appropriate to help the stores maintain their cash flow and employment, she said.
CPN also helped small businesses sell their products, which improves the economy. For example, Ruam Jai Fruit Market has helped farmers whose fruit was meant for export, said Ms Wallaya.