A sharp drop in revenue during the pandemic was common among car and auto parts makers, but Inoue Rubber Thailand, a motorcycle tyre manufacturer operating under the IRC brand, remains upbeat.
Ms Pimjai thinks motorcycle owners need to be more aware of tyre safety.
Despite a decrease in revenue this year, the company believes Thais using more delivery services since the lockdown has benefited its business.
Inoue Rubber reported 2020 earnings of 4.4 billion baht as of September, a 19.1% fall from 5.4 billion year-on-year.
"In every crisis lies an opportunity," said Pimjai Leeissaranukul, IRC's president.
In her view, the pandemic, which was blamed for causing sluggish sales of cars and motorcycles early this year, can indirectly urge motorcyclists to pay more attention to tyre quality, promising better sales prospects for IRC products.
Online food and goods orders, which have become increasingly popular as more people opt to stay home to avoid infection, is helping delivery services provided by ride-sharing companies. Teams of delivery personnel ride motorcycles to pick up and deliver purchases across Bangkok and some other provinces.
This means delivery drivers are putting more kilometres on their motorbike tyres.
"Riders should be more interested in tyre safety," said Ms Pimjai, who believes the greater distance they travel, the more serious the safety issue will be to reduce the likelihood of accidents.
Making safer and more durable products is among factors that can relieve concerns, she said.
IRC has spent 800 million baht over the past 26 years supporting research, working with foreign experts and employing new technology to build its brand and gain trust from customers, said Ms Pimjai.
"Market demand matches our company's business philosophy to produce high-quality tyres," she said.
Delivery men have reacted differently to motorcycle tyre issues. One of them, identified only as Jack, said safety is crucial, but depends on individual riders. He is among those with an attitude open to tyre care.
"Many delivery men may think more of their safety because good tyres allow me to better slow down the wheels," he said while waiting to pick up takeaway orders at a newly-built office complex on Rama IV Road in Bangkok.
Jack, who started making deliveries in April when Thailand was in the throes of the outbreak, did not know how many kilometres he travelled daily. His mileage indicator malfunctioned, but he said he rode 7-8 hours a day.
Sitthipong Thongthua, who also works with a ride-sharing company, travels nearly 100km a day to deliver foods and drinks. He agreed with the safety issue, but when asked what he considers when buying tyres, he paused for a moment before saying "it's price that I also consider."
While more people turned to delivery services, domestic motorcycle sales did not reflect this trend earlier this year. The sales were reported at 78,873 and 97,348 units in April and May, respectively, a significant drop from 120,405-160,991 units in the same period last year, according to the Federation of Thai Industries.
As of Sept 30, IRC reported profits rose 31.5% to 219 million baht from 167 million in the same period last year, thanks to factors such as lower raw material prices.