BBC Studios is launching two premium channels, BBC Earth and BBC Lifestyle, on Thailand's on-demand IPTV entertainment platform, 3BB GIGATV, a fixed broadband service in the country.
The agreement allows 3BB's 3.3 million subscribers access to BBC Studios's channels and their content -- via 3BB GIGATV service -- through a range of broadband packages.
BBC Earth runs documentaries on natural history and science. It hosts the latest landmark natural history series from BBC Studios such as Primates, Dynasties, Seven Worlds, One Planet and the upcoming premiere of A Perfect Planet, from Silverback Films.
In Asia, the BBC Earth channel is available in Hong Kong, Indonesia, Malaysia, Mongolia, Myanmar, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. The channel is available as a block in Japan on WOWOW, and as joint venture channel Sony BBC Earth in India.
BBC Lifestyle's schedule consists of food, home and design, cooking and celebrity programming such as Gordon Ramsay's 24 Hours to Hell and Back, as well as Grand Designs, Masterchef, The Great British Bake Off and The Graham Norton Show.
The BBC Lifestyle channel is available in Singapore, Malaysia, Taiwan, Myanmar, Indonesia, South Korea and South Africa.
"This exciting new partnership with 3BB allows us to leverage its extensive network and established know-how in Thailand's dynamic television landscape, while offering 3BB's discerning viewers the highest quality entertainment," said Cheryl Png, BBC Studios's vice-president of distribution for Southeast Asia.
"For the last 60 years, the BBC has established itself as a leader in natural history, factual, and educational storytelling. Through BBC Earth it will bring Thai viewers on a quest for discovery. BBC Lifestyle also promises to be a beloved one-stop TV destination for travel, food, design, and an escape for fans across Thailand."