Facebook to test letting advertisers avoid topics

Facebook to test letting advertisers avoid topics

Facebook says it is testing ways to help advertisers avoid having their marketing messages places alongside inappropriate content on the social network.
Facebook says it is testing ways to help advertisers avoid having their marketing messages places alongside inappropriate content on the social network.

SAN FRANCISCO: Facebook on Friday said it is working on a way to let advertisers avoid having marketing messages appear in feeds alongside content they'd rather not be associated with.

A small group of advertisers will soon start testing new "topic exclusion controls" being honed by the leading social network, according to a post.

"These controls will help to address concerns advertisers have of their ads appearing in News Feed next to certain topics based on their brand suitability preferences," Facebook said.

The internet giant gave the example of a children's toy company being given the option of not having its ads appear along with content that falls into a "crime and tragedy" category.

The move comes with the massive social network facing pressure from advertisers seeking to avoid toxic content and abusive content on the platform.

"This product development as well as testing and learning in News Feed will take much of the year," Facebook said.

"These are new controls, and it's important we build them with safeguards to protect people’s privacy as we continue to move forward."

Facebook makes most of its money from advertising, and has been grappling with curbing the spread of hate and misinformation at the social network.

Do you like the content of this article?
COMMENT (1)

Economy may miss forecast next year as global growth slows: Arkhom

Thailand's economy may not reach a forecast growth of 3.8% next year due to a global economic slowdown, but this year's outlook should still be achieved, the finance minister said on Tuesday.

15:31

Anwar pleads for support from Malaysia's powerful civil service

Anwar Ibrahim implored Malaysia’s civil service to cooperate with him on Tuesday, as the reformist prime minister faces an uphill task to win over the traditionally pro-establishment workforce.

15:17

China says it drove away US cruiser near Spratly Islands

BEIJING: China's military said on Tuesday it drove away a US guided-missile cruiser that "illegally intruded" into waters near the South China Sea's Spratly Islands, an assertion the US Navy disputed.

15:04