Suzuki makes strides during tough year

Suzuki makes strides during tough year

Suzuki Motor Thailand saw its domestic car sales increase by 7% year-on-year in 2020 to 25,528 units as the Japanese automaker adopted a customer-centred approach to help it get through a tough year for the car industry.

The company attributed the result to its marketing and sales strategies which introduced various car models to best suit prospective buyers in each segment of the car market.

"Suzuki has adjusted its strategies to better serve customers during hard times," said Suzuki Motor Thailand president Minoru Amano.

He admitted outbreaks of the pandemic had affected the automotive sector and other key industries in Thailand, but his company remains hopeful it can get through the crisis.

According to the Federation of Thai Industries (FTI), overall domestic car sales in Thailand decreased by 21.4% year-on-year to 792,146 units.

Mr Amano said his company will continue to take care of customers by upgrading every aspect of its showrooms and after-sales services including service centres throughout the country.

Suzuki will expand its dealerships to cover 140 locations across Thailand by March 2022.

It has also launched the New Suzuki Swift, the company's latest premium sports eco-car, in the hope it will be attractive to Thai consumers.

Wallop Treererkngam, Suzuki's executive director for sales and marketing, said the company hopes to sell 12,000 units of the new Swift, with prices starting from 557,000 baht.

The firm is targetting overall domestic car sales of 30,000 units in 2021.

"We also aim to become a leading manufacturer of eco-cars in Thailand," Mr Wallop said.

Do you like the content of this article?

China's Xi Jinping hails 'uninterrupted' cultural continuity for powering nation's rise

China's unique development path is rooted in the historical continuity of its culture, President Xi Jinping told a cultural symposium in Beijing, in his latest effort to defend the legitimacy of the ruling Communist Party.


Foreign man attacked, seriously injured in Pattaya

CHON BURI: A foreign man was attacked and seriously injured in Pattaya late on Saturday night, police said.


China warns 'NATO-like' alliances could lead to conflict in Asia-Pacific

SINGAPORE: China's defence minister warned Sunday against establishing NATO-like military alliances in the Asia-Pacific, saying they would plunge the region into a "whirlpool" of conflict.