HP Thailand, the local unit of the global tech and computer giant, is gearing up for a subscription model, 3D printing services and tapping into the small and medium-sized enterprise (SME) market for new business opportunities.
"The pandemic has accelerated adoption of digital transformation and increased the number of computer devices per household to support remote work and online learning," Lim Choon Teck, managing director of HP Thailand, told the Bangkok Post.
Businesses have witnessed the prevailing trends of exponential data traffic, security, as-a-service models and sustainability schemes for environmental priorities, he said.
These trends will be part of businesses' considerations for the customer experience, said Mr Lim.
"The company's advance, disrupt and transform strategy is the first step towards building on our progress and capitalising on opportunities ahead, responding to industry needs," he said.
HP Thailand is committed to advancing innovation through personal systems and print, while racing to gain ground in the SME market, said Mr Lim.
"We are also transforming how we work to become a more customer-focused, digitally powered and data-driven company," he said. "This includes building advanced digital enablement capabilities and accelerating contractual sales for pay per use for corporate and SMEs customers."
The firm rolled out its "HP For Business" programme, offering a subscription for monthly leases on laptops and printers. It also offers online training courses for SMEs.
According to Mr Lim, SMEs need to develop digital-first mindsets.
Based on HP's research, the pandemic amplified the lack of digital-first mindsets and skills within SMEs that hamper growth, affecting 44% of respondents, he said.
"We also work closely in Thailand to create impactful partnerships to drive the industry revolution through 3D printing capabilities that cater to the customisation or personalisation trend," said Mr Lim.
The use of 3D printing allows prototypes to be built faster with lower waste.
Personalisation services can be a new revenue source that HP offers innovative SMEs and manufacturing firms, he said.
HP will continue to disrupt technology and move towards future healthcare as well as other growing technologies in the years to come, said Mr Lim.
The company is interested in microfluidics technology that could be used for healthcare diagnostics.
Microfluidics is the ability to handle fluids (like fluid collected with a nasal swab or a patient's cells) at the micro-level with great precision, shrinking multiple lab functions down to a small, portable format.