New campaign encourages Thai behavioral change for a waste-free future
Nestlé, the world’s leading food and beverage company, is focussing on its sustainability strategy to help create a waste-free future by encouraging behavioral changes among Thais, starting with small and easy steps. The objective: to protect this world and generations to come.
The “Every Little Act Matters” campaign is expected to drive ideas and inspire people to adapt their behavior. Nestlé believes everybody plays a role in protecting and enhancing the environment to help ensure a sustainable world for future generations.
The company has allocated a 20 million-baht budget to drive the campaign to reach 15 million Thais around the country.
“Tackling plastic waste is a major environmental challenge that the world is facing today,” Mr. Victor Seah, Chairman & Chief Executive Officer of Nestlé Indochina, said. “Nestlé recognizes the importance of this problem. We are committed to finding improved solutions to reduce, reuse, and recycle our product packaging. This is in line with our global goal of developing 100% recyclable or reusable packaging and reducing the use of virgin plastic by one third by 2025. This will help shape a waste-free future where none of our packaging ends up in landfill or in the oceans. Nestlé Thailand has made tremendous progress in developing innovative eco-friendly packaging. At present, 89% of our packaging is already recyclable or reusable. This is our effort to support consumers to adopt green behavior together with Nestlé, and they can start with the small things in daily life such as choosing green packaging.”
A survey of consumer behavior by Nielsen and Kantar found that 81% of Thai people claim that they are trying to reduce their impact on the environment. They are aware that their consumption behavior can affect sustainability but find it challenging to change to a greener lifestyle. This is why they look for eco-friendly products at affordable prices that make it easier for them to have a more sustainable lifestyle.
Therefore, Nestlé is driving sustainability as one of its core strategies in 2021 by launching the “Every Little Act Matters” campaign, with a video that explains it’s easy to help create sustainability in this world. The video also shows how Nestlé is dedicated to changing its packaging to be more eco-friendly and recyclable. This will not only reduce the use of plastic and help address global warming, but will also preserve marine life while cutting the amount of waste that goes to landfill. With this video, Nestlé is encouraging people to start by making small changes in their daily lives to protect our world for generations to come. Nestlé believes every little act matters and can lead to big changes. The campaign video is available on the Nestlé Thailand YouTube Channel at https://bit.ly/3bGXFGu and more information can be found at http://bit.ly/3ck9S2O.
Nestlé is the pioneer in adopting eco-friendly packaging. This includes switching to paper straws for MILO UHT, paper wrappers for Nestlé Ice Cream, and aluminum cans instead of tin for NESCAFÉ RTD, along with removing the blue tint from Nestlé Pure Life plastic bottles so they are easier to recycle. In 2021, these eco-friendly initiatives will eliminate the use of plastic straws by 500 million pieces, and reduce the amount of virgin plastic used to produce Nestlé Pure Life bottles by 370 tons and the amount of plastic used for ice cream wrappers by 28 tons.
“We are confident the Every Little Act Matters campaign will inspire and motivate Thai people to change their behavior by starting with small things close to them,” concluded Mr. Seah. “These little acts really do matter in making this world more livable. Many modest efforts will help protect the world and future resources for generations to come.”
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