Honda merges motorcycle companies

Honda merges motorcycle companies

Honda Motor announced it is combining its Thai motorcycle manufacturing firms -- A.P. Honda Co, Thai Honda Manufacturing Co and HPD Co, which is a shareholding company -- to form a new company called Thai Honda Manufacturing Co.

The establishment of the new company became effective on March 31.

"This amalgamation will strengthen Honda motorcycle operations in Thailand, making the brand more responsive to customers and ready for future market needs," said Masayuki Igarashi, chief officer for regional operations (Asia & Oceania) at Honda Motor Co.

He said the new company will combine the strengths of each company and eliminate redundancies, while increasing speed and accuracy in the area of motorcycle production.

Shigeto Kimura, former president of A.P. Honda, will be the first president of the new company.

The company said there will be no change in the distribution channel of Honda motorcycles and power products in Thailand for the time being.

Honda Wing Center network will still distribute Honda motorcycles while Honda BigWing network will serve customers with its big bikes (400cc or above). CUB House, the showroom for value-added products, will still run its business without any changes.

Do you like the content of this article?
COMMENT

US sanctions cryptocurrency exchange over ties to ransomware attacks

WASHINGTON - The United States imposed sanctions Tuesday on cryptocurrency exchange SUEX for its ties to ransomware attackers, as Washington seeks to crack down on digital crime.

22:45

Serious probe into ‘Boss’ hit-and-run mishandling

The Public Prosecutor Commission on Tuesday formed a committee to conduct a serious disciplinary investigation into a former deputy attorney-general who dropped a reckless driving charge against Red Bull scion Vorayuth "Boss" Yoovidhya.

21:55

Bank of Thailand says increased public debt ceiling to help economy

Thailand's increased public debt ceiling will give flexibility in policy implementation to cope with the coronavirus and support the economy as fiscal measures are still necessary, the central bank said on Tuesday.

20:10