Honda merges motorcycle companies
published : 6 Apr 2021 at 04:00
newspaper section: Business
Honda Motor announced it is combining its Thai motorcycle manufacturing firms -- A.P. Honda Co, Thai Honda Manufacturing Co and HPD Co, which is a shareholding company -- to form a new company called Thai Honda Manufacturing Co.
The establishment of the new company became effective on March 31.
"This amalgamation will strengthen Honda motorcycle operations in Thailand, making the brand more responsive to customers and ready for future market needs," said Masayuki Igarashi, chief officer for regional operations (Asia & Oceania) at Honda Motor Co.
He said the new company will combine the strengths of each company and eliminate redundancies, while increasing speed and accuracy in the area of motorcycle production.
Shigeto Kimura, former president of A.P. Honda, will be the first president of the new company.
The company said there will be no change in the distribution channel of Honda motorcycles and power products in Thailand for the time being.
Honda Wing Center network will still distribute Honda motorcycles while Honda BigWing network will serve customers with its big bikes (400cc or above). CUB House, the showroom for value-added products, will still run its business without any changes.