King Power ready to help lift economy

King Power ready to help lift economy

King Power Group is participating in the Phuket sandbox scheme by using Leicester City footballers to market the island and by offering discounts to arriving tourists.
King Power Group is participating in the Phuket sandbox scheme by using Leicester City footballers to market the island and by offering discounts to arriving tourists.

King Power Group is ready to improve the country's economy by focusing on tourism in line with the launch of the Phuket sandbox.

King Power's campaign called "Shop, Eat, Play, Stay Safe" offers benefits and discounts at all King Power duty-free shops, accommodation, restaurants and attractions. It is also using football players from Leicester City FC to promote Phuket.

King Power routinely participates in national tourism campaigns, including the "Thailand Smiles With You" project.

"Our latest contribution is the participation in the tourism campaign 'Phuket Is Now Open', which is organised under the 'Amazing Thailand, Now Even More Amazing' concept," said Apichet Srivaddhanaprabha, assistant chief operating officer of King Power Group.

"This campaign makes use of sport to promote tourism through three football players from Leicester City FC, this year's FA Cup champions."

They appear in a video titled Amazing Moments In Phuket, which will be broadcast on foreign media to attract travellers to visit as the island reopens.

Tourists will receive a number of discounts at the King Power duty-free store at Phuket airport and other locations on the island.

Do you like the content of this article?
COMMENT

Activists unfurl Tibet flag at Beijing Olympics flame ceremony

OLYMPIA, Greece: Activists unfurled a Tibetan flag and a banner that said "no genocide" at the flame-lighting ceremony for the 2022 Beijing Winter Olympics in Greece on Monday.

17:45

Serious-offence probe into mishandling of 'Boss' case

A seven-member committee has been set up to conduct a serious disciplinary investigation of former deputy attorney general Nate Naksuk's decision to drop a charge of reckless driving causing death against Red Bull scion Vorayuth "Boss" Yoovidhya.

17:16

Bye-bye Sinovac

The combination of the Sinovac and AstraZeneca jabs will be replaced by a formula of AZ and Pfizer after the Chinese-made vaccine runs out.

17:00