Apple's iPhone retakes top spot in China smartphone market: research

Apple's iPhone retakes top spot in China smartphone market: research

Apple's iPhone is back on top in China after six years.
Apple's iPhone is back on top in China after six years.

BEIJING: Apple reclaimed its position as the top smartphone seller in China after six years, clocking a record market share in the final quarter of 2021 as US sanctions hit rival Huawei, according to researchers.

A surge in sales saw the iPhone maker account for 23% of the highly competitive market in October-December, industry analysis firm Counterpoint said in a report released Wednesday.

That put the US giant in pole position for the first time since the final three months of 2015, toppling China's Vivo.

Vivo and another local brand Oppo were not far behind, driven in part by their "strong offline penetration", Counterpoint said.

But smartphone sales in the country also dropped 9% on-year in the period.

"Apple's stellar performance was driven by a mix of its pricing strategy and gain from Huawei's premium base," said Counterpoint research analyst Mengmeng Zhang.

"Apple rose to first place in China right after the iPhone 13 was released in September," she added, noting it had a lower starting price than its rivals.

The shift comes as Chinese telecom giant Huawei was caught in the crosshairs of Beijing and Washington's trade and technology standoff.

The United States has barred Huawei from buying crucial components such as microchips, and forced it to create its own operating system by cutting it off from using Google's Android operating system.

In December, Huawei said its annual revenue fell nearly a third from the previous year to 634 billion yuan ($99.5 billion).

China is a key market for Apple, with sales in the Greater China region -- including the mainland, Hong Kong and Taiwan -- surging 70% in the year to September.

Do you like the content of this article?
COMMENT (4)

Vietnam sacks head of main stock exchange

HANOI: Vietnam has fired general director of its main Ho Chi Minh Stock Exchange (HoSE), the government said on Saturday, as the country intensifies a long-running crackdown on officials it accuses of graft.

10:54

+5,377 cases

Thailand had 37 more Covid-19 deaths and 5,377 new cases during the past 24 hours, with another 6,637 positive results from antigen tests.

08:32

Football's clean sweep dream is on

Thailand reached the halfway mark in their attempt to sweep four gold medals in football at the 31st SEA Games in Vietnam when they won the men's futsal title on Friday.

08:11