Corporate brand accolades awarded

Corporate brand accolades awarded

Mr Ake and Ms Guntalee of CBS say brand values represent corporate strength.
Mr Ake and Ms Guntalee of CBS say brand values represent corporate strength.

The "Asean and Thailand Top Corporate Brands 2021" event highlighted sustainability goals in the region, according to Chulalongkorn Business School (CBS).

The event was held in collaboration with the Stock Exchange of Thailand for the 12th consecutive year.

During the event, research results from CBS's Master's in Branding and Marketing Program were presented.

Awards were given to organisations with the highest corporate brand value in Thailand and Asean.

The creators of the Corporate Brand Success Valuation tool, researchers Guntalee Ruenrom and Ake Pattaratanakun of CBS, have continued to measure listed companies' corporate brand value in Thailand and Southeast Asia throughout the pandemic.

After awarding the brand recognition accolades in Thailand for 12 years, CBS is encouraging high-ranking executives in Asean to build corporate brand values and demonstrate how they will contribute to solid growth and business sustainability over the long term.

Intouch Holdings was recognised with Thailand's Top Corporate Brand Hall of Fame Award as the firm achieved the highest brand value for five consecutive years in the information and communication technology sector.

Companies that received top corporate brand 2021 awards at the event included Osotspa, Tisco Financial Group, Muangthai Capital, TQM Corporation, Vinythai, TOA Paint (Thailand), Land & Houses, Gulf Energy Development, Home Product Center, Chularat Hospital, VGI, Bangkok Express Way and Metro (BEM), KCE Electronics and DTAC.

Mr Ake said corporate brand values reflect corporate strength.

As a result, good corporate values help increase revenue and lower operating costs, making the companies sustainable, he said.

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