Zipmex is launching the company's first curated non-fungible token (NFT) exchange platform Zixel on Saturday that aims to bridge the digital and physical experience for crypto users, superfans and digitally savvy consumers across Southeast Asia.
To celebrate the launch of Zixel, Zipmex Group hosted Southeast Asia's first metaverse exhibition "The Metaworld by Zixel" on Thursday at Siam Paragon to invite the public to interact with NFTs and immerse themselves in the metaverse through a rotational NFT gallery. The event also features a projection mapping zone and metaverse game stations where visitors can explore Decentraland and Brandverse, a globally recognised metaverse and a Thai-owned platform.
The exhibition runs until March 20.
Proud Limpongpan, chief marketing officer of Zipmex Group, said the company is holding the exhibition to introduce the technologies to the public.
"Although people are familiar with the terms NFT and metaverse, they cannot fully understand the technologies until they immerse themselves in the experiences these technologies can create," said Ms Proud.
Through a physical format, this interactive exhibition has been specifically designed to engage the public with first-hand experiences of different NFTs, avatars and the metaverse, she said.
The launch of The Metaworld by Zixel comes with a roster of leading artists, musicians, creators and brands across industries including GMM Grammy, Siam Piwat, Thai Airways, True Group, The Standard and SC Asset. These firms have the vision to collaboratively become the driving force of digital culture in the Southeast Asian NFT space, said Ms Proud.
Zixel is scheduled to launch on Saturday.
The curated NFT collections can gain mass visibility through partners such as Bangkok Post and NFT billboard activations with partner Plan B, she said.
Panthep Nilasinthop, chief customer officer at Siam Piwat, said the company and its partners aim to become a trend leader in this digital-centric era and the co-creation of the platform with Zipmex will amplify this vision.
The collaboration between Siam Paragon, a global retail destination, and Zipmex will offer experiences that speak to the new generation whose interests and lifestyles run in parallel to both online and offline worlds, which is a key future trend, Ms Proud said.
Zixel is scheduled to drop its first launch series with GMM Grammy's top music artist Getsunova, offering a collection of music-focused NFTs for the band's new album Thailander. Getsunova's Thailander NFT series is a collection of 2,000 unique stylistically curated NFTs that portray the humourous essence of Thai pop culture.