QminC from Tera Food & Beverage Co., Ltd., the market leader, producer, and marketer of the first preservative-free health beverage in Thailand, has unveiled two new herbal-based health and functional drink flavours: ‘QminC Ginger with Honey’ and ‘QminC Finger Root with Honey’, a new list added to contribute more to consumer’s health. The launch is accompanied with a new buzz-phrase: ‘Stop it. Before it can’t be stopped’, urging consumers to stay healthy, and focus on prevention and protection.
Together with Thailand’s superstar Ms. Araya A. Hargate, the product ambassador of the new drinks, the company is building hype in the market and appealing to the health-conscious.
The two flavours bring in a disproportionate health benefits vs a retail price of only 25 baht (0.7 USD) and, as is consistent of the brand, contain no sugar or preservatives.
“The launch of concentrated ginger extract drink with honey under the QminC brand is a phenomenon in the health and functional drink industry,” says Mr. Thanthit Yuenyongtechahiran, President of Tera Food & Beverage Co., Ltd. “It is the first time that a concentrated ginger drink is made available in a ready-to-drink bottle.”
“We are responding to the high demand of the health-conscious in Thailand with natural herbal extracts contributing many effective health benefits. This is consistent with the trend towards functional drinks which have a forecasted growing rate of 6.6% a year during 2021-2024 - a market size which was already worth $200 billion in 2018 according to researchdive.com,” says Mr. Thanthit.
QminC’s quality and great taste have contributed to the brand receiving plaudits in international markets. QminC is also planning on building a strong presence in the CLMV countries (Cambodia, Laos, Myanmar, Vietnam) as well as the United States, China, Singapore, South Korea, Kuwait, and the United Arab Emirates starting in the second quarter of this year. The company is also preparing to go fully online, consistent with the trend of people boosting immunity and reducing inflammation as people move towards the new normal life in the endemic.
“We see the same trend in Thailand as the COVID-19 pandemic has made people more aware of staying healthy and placing importance on immunity. Hence, the remarkable and rapidly expanding popularity of healthy beverages, particularly herbal-based functional drinks,” says
Mr. Thanthit.
QminC’s two new flavours: QminC Ginger with Honey and QminC
Finger Root with Honey are products made with intensive research and development ensuring all-natural ingredients, with effective health-benefits and tremendous efforts made in making them deliciously enjoyable.
QminC Ginger with Honey is Thailand’s first ginger extract beverage in a bottle. It contains 1,000 mg. of USDA-approved nano-particle ginger extract imported from the United States.
It also has 100 mg. beta-glucan which promotes immunity for the body, prevents infection from microbes and is famously known for its anti-inflammatory benefits, vitamins C, D and E, and zinc. This flavour has
a ginger-spicy kick with the natural sweetness of honey.
QminC Finger Root with Honey contains 1,000 mg of finger root nanoparticles extract, at maximum level approved by the Food and Drug Administration. Finger root is a super-food herb with pinostrobin which has a well-documented anti-viral and anti-bacterial properties. Further added to the product’s value are beta-glucan, vitamins C, D and A and zinc. Thanks to QminC’s award-winning manufacturing innovations, the secret formula makes the product magically aromatic and delicious. The nanoparticle technology transformed the typical finger root taste, making it bitterless, odourless and ever-more refreshing and easier to enjoy unlike the other Finger root drinks you have ever tried.
“This gave us the confidence to roll out QminC Ginger and QminC Finger Root as new alternatives,” says Mr. Thanthit.
“We offer best value, air-bag packaging and guarantee fast delivery with warranty exchange. Such attention to details increases consumer confidence when online purchases are made in bulk. We are humbled to be ranked the top best-selling beverage online even during the uncertain times of Covid lockdowns,” says Mr. Thanthit.
“QminC wants to reshape Thai consumers’ traditional view on herbal drinks by making it more youthful, delicious and easy to drink. We want to make a statement for being health-conscious for QminC to become consumer’s first choice” says Mr. Thanthit.
Herbs are no longer on the bench and only reminded as a seasoning to be kept in the kitchen. They can be consumed daily to enhance immunity. Always keep them handy and ready-to-drink to enhance health protection before it is too late.
QminC, Ginger with Honey and QminC Finger Root with Honey have only 15 kilocalories. They come in 150-ml bottles and retail at 25 baht (0.7 USD). Both new flavours are available at 7-Eleven and leading retail stores nationwide, including Lotus, Big C, and Tops as well as mom-and-pop grocery stores, online channels via Lazada and Shopee, and www.qmincthailand.com
For more updates and latest activities for health from QminC, please visit IG: QminC and Facebook: QminCThailand
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