Centara Hotels & Resorts (CHR) has announced strategic leadership changes within the organisation to reinforce its commitment to delivering the highest standards of service across all its brands both domestically and overseas.
Centara's strong family values have been at the core of its success for the past 40 years, and the company believes that internal mobility is crucial to driving business success. By nurturing its employees' talents and affording ample opportunities to grow within the organisation, Centara has positioned itself not only as "The Place to Be" for its guests, but for its employees as well.
As part of Centara's goal of becoming a top 100 global hotel operator by 2027, the company has made the following internal personnel movements:
Robert Maurer-Loeffler, general manager of Centara Grand & Bangkok Convention Centre at CentralWorld, has been promoted to vice-president of operations for Centara Grand properties in Thailand
David Martens has been promoted to senior director of operations for Centara properties and also assumes the position of general manager of Centara Karon Resort Phuket
Wuthisak Pichayagan, general manager of Centara Grand at Central Plaza Ladprao Bangkok, takes on additional responsibilities as director of operations for all Central Pattana hotel properties in Thailand
Sebastien Scheeg, general manager of Centara Mirage Beach Resort Dubai, expands his scope with a promotion to director of operations for all Middle East and Maldives properties
Chaiphun Thongsuthum has been appointed general manager of Centara Grand Mirage Beach Resort Pattaya, and;
Bernd Rudigier has been appointed general manager of Centara Grand Beach Resort Phuket
"At Centara our success is driven by the dedication of our people, and we take immense pride in cultivating an environment where individuals evolve and grow within our organisation. As we continue on our journey to becoming a leading global hotel operator, we remain committed to creating the best possible workplace for our employees," said Siriwan Wangthamrong, CHR's executive vice-president for human resources.
The new structure reflects Centara's dedication to internal mobility and cultivating a dynamic work culture supported by family values, enabling the company to provide a seamless and consistent guest experience at each of its properties worldwide, she said.
CHR is regarded as Thailand's leading hotel operator. Its 93 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey and the UAE.
Centara aims to become a top 100 global hotel group, spreading its footprint across market niches and growing its base of loyal customers keen on the firm's unique style of hospitality.